DECODE : June 9 23
Code and Theory Expands Global Capabilities and Leadership to Challenge Big Consultancies (Adweek )
Code and Theory, Stagwell’s fastest-growing digital transformation and engineering network, is taking aim at the global consultancies. Code and Theory is now offering a combination of digital strategy, creative and technology at a balance previously unseen in the industry, to boost clients' growth capabilities and ensure cohesion across the entire customer journey. The Code and Theory network, which is approaching 2,000 people, is the only to have a balance of 50% engineers and 50% creative talent. Under its new strategic vision, and leadership, it is doubling down on its technology and engineering capabilities to create superior end-to-end consumer experiences. This will allow for stronger business enablement and growth for its clients amid today’s complex landscape.
As we move into a future where AR and VR technologies become increasingly prevalent, Apple's Vision Pro Headset could be a game-changer. The ability to visualize and interact with digital content in a more intuitive and immersive manner has the potential to transform workflows, enhance productivity, and drive innovation across sectors.
In the fast-paced and ever-evolving world of branding, staying relevant and authentic is crucial. Stacy Tarver Patterson, our brand new Head of Brand Strategy, shares valuable insights on how to infuse your brand with flexible authenticity.
It's fascinating to see how our perception of the digital world has been shaped by the metaphors we use to describe it. From "information superhighway" to "cyberspace," these metaphors influence our understanding and interactions with the internet. As professionals in the digital age, it's essential to reflect on how metaphors impact our work and shape user experiences.
FAKE FACTS:
Vision Pro Powerpack is expected to win fashion accessory of the year.
In a related story, ski googles manufacturer Smith sues Apple for copyright infringement.