declaring an event “a resounding success”
Konstantinos Konstantinidis, M.D., Ph.D.
Director - ExCtu - addressing the Health Tourism Sector "Builder Class" (a.k.a. the "growth makers" and “developers”) with originated T-shaped knowledge for thinking and doing.
…in the absence of "facts" (quantitative data and OKRs)
This article needs to be read in conjunction with the article titled “Quantifying the Value and Impact of Health Tourism MICE events”, which provides an outline of the type of “quantitative data” and “OKRs” that are used to assess the value and impact of Health Tourism MICE events.
Link to article:? https://www.dhirubhai.net/pulse/quantifying-value-impact-konstantinos-konstantinidis-m-d-ph-d--zwoyf/ ?.
To illustrate this article, on the reason that a Health Tourism “business” event without data is just a party (excitement, loud music and “dopamine hits”), I used the front cover of the children’s book titled “I Am Invited to a Party”, by Mo Willems, a hardcover edition of which one can buy for $8.16, through Amazon (? https://www.amazon.com/Invited-Party-Elephant-Piggie-Book/dp/1423106873 ?).
The publication of this article (which started out as draft waiting to be elevated to the status of a LinkedIn publication), was triggered by a post, on “events and data”, by Julius Solaris (? https://www.dhirubhai.net/in/juliussolaris/ ?), to whom due attribution is extended.
See his post:? https://www.dhirubhai.net/posts/juliussolaris_the-event-industry-is-not-data-friendly-activity-7264677914552483840-Tk-v?utm_source=share&utm_medium=member_android ? .
As part of the ExCtu Health Tourism Watch agenda, I take a professional interest in – and monitor and document - Health Tourism MICE events, from the perspective of:
It is because of this that I follow and read what Julius Solaris, a preeminent Events Consultant and indisputably, a top voice on the subject of event planning and staging, has to say on the subject.
One of Julius’ “laments” is that a business event without data is just a party (excitement, loud music and “dopamine hits”).
As Julius observes: this is great if you are a party planner.
But business events need to make an impact (as opposed to merely “creating an impression” – through show and fanfare).
Without data, it’s impossible.
And as I explain in one of my LinkedIn articles (? https://www.dhirubhai.net/pulse/events-objective-way-determine-success-constantinides-m-d-ph-d-/ ? ), it is impossible to have data (facts) if the event is not associate with a set of OKRs – made available when promoting the event.
BTW, “data” is essentially raw, unorganized facts. Once these facts are collected, organized and interpreted, they become information.
Furthermore, it is absurd to declare an event “a resounding success”, if this event was not associated with relevant “quantitative data” and a set of Objectives and Key Results (OKRs), which were made available (to prospective participants) when promoting the event – and after the event.
See: the objective way to determine success -? https://www.dhirubhai.net/pulse/goal-setting-system-defining-tracking-objectives-konstantinos-zawxf/ ? /
BTW, as I explain in the articles cited, OKRs is the goal-setting system for defining and tracking objectives and their outcomes - and for “specifying” what we seek to achieve.
For those who want to read more, a selection of LinkedIn articles on the subject: