Deciphering the Art of Copywriting

This blog was written by Neha Gurudatt, one of our amazing copywriters.

Imagine a genie that pulls off brilliant tricks at the drop of a hat. A magical creature that is well-versed in everything under the sky that automatically understands what you desire and grants you exactly what you wish!

A Copywriter is that ‘genie’ in disguise for all your marketing needs. Copywriters are undercover miracle workers who sculpt verbal magic by effortlessly weaving print salesmanship into a compelling story for your audience.

Copywriters are commonly known as ‘Jack of all trades but master of ONE’, because for any marketing and advertising needs involving WORDS, they are your go-to person!

We, at The Copywriters have many such word genies on our team who specialise in an array of areas ranging from writing LinkedIn Bio’s, Blog Posts, Press Releases, Newsletters, Website Content and so on.

However, copywriting does not always involve just ‘writing’ for clients. A major chunk of our job involves research. Our research includes happily dissecting our clients’ thoughts over a cup of coffee to understand their marketing requirements and at times being immersed in sourcing and pouring over copious amounts of information and data for a campaign.

Copywriting is the art of writing promotional advertising material which compels the reader to take action.

Copywriters usually have a multitude of roles to juggle and they are usually spread across industries. Starting from research to content creation, editing, proofreading and also managing various campaigns and projects at a time.

Though formal education is not required to become a copywriter, it is good to have a strong language base and credentials in the form of a university degree just for reassuring your clients that you actually know what you are doing and are not getting paid for binging-watching YouTube videos (though they are usually an integral part of the market research, you know!).

One thing that is common amongst all copywriters irrespective of their educational background, fear of small-talk and love for quirky words and puns, is our passion for writing. Our passion to map client needs and help them reach their target with the help of our services.

All the crazy deadlines and impromptu bursts of writing is exactly what we love about our jobs because what could be more exciting than churning out material at the speed of lightning, (powered with just a few hundred cups of coffee, of course!)?

A client’s happy smile!