Decentralization and web3; brands and WhatsApp; climate change and seasonal advertising: Newsmakers this week

Artificial Intelligence is the buzzword this year for sure. This week for e4m TechTalk, we explored the untapped potential of AI in aiding SMEs and startups to take off. What tools will help them reach the maximum audience? Are they using it to their full capacity??Read to find out.

Aside from AI and chatbots, Web3 is another hot topic for the year. The new iteration of the World Wide Web that merges concepts like decentralization, blockchain technologies, and token-based economics,?Web3 is still an unregulated space with concerns about data privacy. Once these issues are ironed out, could Web3 drive innovation and commerce?

India’s landmark infrastructure project, the Delhi-Mumbai expressway seems to have put the OOH sector on fast drive.?The project is a 1,386-km-long opportunity for brands to grab attention and eyeballs. The promise is tremendous, say experts.

The phone buzzes. There's a new message. Is it a long-lost friend? A former lover? Family? No! It's your annoying neighbourhood business. No one wants WhatsApp messages from companies clogging up the chats. Yet, the messaging app with over 400 million active users is a tempting draw for brands.?Is there a non-irksome and engaging way to get consumers' attention for businesses on WhatsApp??Experts chime in.

Climate change has become a hot topic and bottom lines across businesses are feeling the heat. This has a trickle-down effect on seasonal advertising as strategies that rely on specific temperature ranges or weather patterns are no longer as reliable as they used to be.?Read what industry observers have to say about surviving these dog days of advertising.