December to Remember

As we wrap up the last month of the year, we want to reflect on some exciting marketing activations we worked on at FTP Agency | Food Truck Promotions in December.

From spreading holiday cheer to showcasing new products, we had a fantastic month working on these projects!

Posh Peanut: Santa got a new sleigh this year, and it's an EV! We teamed up with Posh Peanut?? and Allure PR Group to celebrate Poshmas in Los Angeles. The first day of the activation was spent at the Americana, where we gave away hot cocoa and cookies from Santa's new ride. We also gave away swag bags filled with Posh Peanut goodies and held a toy g-wagon raffle. On the second and third day, Santa visited the homes of celebrities like Lance Bass and Ashlee Simpson, bringing smiles to children's faces.

Westholme Wagu: During Miami Art Basel, we partnered with #WestholmeWagyu to give back to their restaurant partners. We delivered delicious Wagyu burgers and fries from our branded food truck to local restaurants to feed their employees.

Hempz: To mark the launch of Hempz 's latest Limited Edition Holiday Collection, we brought a Hempz food cart to Soho for a day. The collection features two festive fragrances: Candy Cane Lane and Vanilla Frosted Mountain. We gave away new holiday samples, peppermint hot chocolate, and sweet cake pops to celebrate the launch and spread #brandawareness.

Searchlight Pictures: We partnered with Searchlight Pictures to promote the premiere of #PoorThingsFilm. We customized two identical tuk-tuks that popped up in NYC and LA. Movie fans enjoyed Porchagese pastries and hot chocolate, which are some of the favorite snacks in the movie!

MCM: We partnered with MCM WORLDWIDE to showcase their new MCM Lauretos monogram print at their flagship store in Soho. We created a newsstand using our food cart and offered shoppers a choice of white or dark hot chocolate, along with macarons.

Thank you to all who came out and experienced these activations. We had a great time working on these projects and look forward to more exciting projects in the New Year. Stay tuned!