December Pitstop Newsletter

Happy Holidays! Welcome to the PDM Automotive Pitstop Newsletter!?

Get a Personalized Demo

TL;DR

• ?? Holiday Greetings: Reflecting on 2024 and exciting updates for 2025.
• ?? E-Commerce Insights: Leverage trends like post-pandemic growth and seasonal demands.
• ?? Amazon Tips: Maximize sales with A+ content and fitment accuracy strategies.
• ?? Industry News: Hoonigan restructures, Monterey Motorsports Festival adds a new director, Honda / Cadillac win big on Car and Driver's 10 Best List.?

???Celebrating 2024 and Embracing New Opportunities in 2025???

As the year draws to a close, we find ourselves marveling at the incredible journey we've shared. It’s your trust, collaboration, and feedback that drives us to push boundaries and evolve.

Looking ahead to 2025, we’re excited to share that significant changes are coming to our platform—changes designed to serve you better and address the unique needs of the automotive aftermarket. We understand the complexities and challenges of this industry because it’s at the heart of what we do.?

Our goal remains unwavering: to provide solutions that help brands reach anyone buying car parts. Our mission is to empowering businesses like yours to thrive in this dynamic and ever-evolving space.

Thank you for your continued support. We look forward to embarking on another exciting year together.?

Wishing you a joyful holiday season and a prosperous new year!

- Johannes Crepon, CEO, PDM Automotive

E-Commerce Resources and Guides

MEMA and Auto Care Association: Insights on E-Commerce Growth in the Automotive Aftermarket

E-commerce is revolutionizing the automotive aftermarket, and MEMA, in collaboration with the Auto Care Association, is shedding light on the factors fueling this transformation.

The latest 2024 Joint E-commerce Trends & Forecast Outlook reveals the trends, consumer behaviors, and growth opportunities that will shape the industry in 2024 and beyond.

Here are some key highlights:

• Post-Pandemic Growth: E-commerce sales are projected at $21.7 billion in 2024, excluding third-party marketplaces. Including platforms like Amazon, eBay Motors, and Walmart, total sales are expected to reach $42.4 billion, with a 6.7% annualized growth rate through 2027.
• Fitment Tools Enhance Consumer Confidence: Most automotive e-commerce platforms now offer tools to ensure compatibility for specific year, make, model, and trim, with many guaranteeing part fitment.
• Category Performance: While categories like "Ignition & Engine" and "Routine Maintenance" are seeing growth, others have returned to pre-pandemic levels.
• Seasonal Trends: E-commerce sales peak during promotional periods like Prime Day, with trends varying by category and product type.
• Consumer Insights: The study explores buyer demographics, including age, income, and vehicle characteristics, as well as the differences between in-store and online purchasing journeys.

Discover how a robust automotive PIM system can help you navigate these e-commerce trends—click here to unlock actionable insights.

ACES and PIES: The Ultimate Guide

Understand how mastering ACES and PIES can transform success across eCommerce channels.?

Read more about ACES and PIES?

7 Off-Road Industry Trends

Explore how advancements in aftermarket technology are reshaping the off-road industry with trends like customization, sustainability, and IoT integration.

Get key insights about the off-road industry.

Understanding Effective SEO Strategies?

Learn more about effective SEO strategies designed for the automotive aftermarket industry.

Discover how to enhances your SEO strategy.?

Amazon Sales Strategies

Expert Guide: Maximizing Automotive Part Sales On Amazon?

Selling automotive parts on Amazon presents unique challenges, including managing precise fitment data and creating optimized product listings.

PDM Automotive's expert guide offers actionable strategies to streamline these processes, emphasizing the importance of accurate ACES data submissions.??

Learn how to maximize Amazon sales

Optimize Your Amazon Listings with A+ Content Strategies

Enhance your Amazon automotive parts listings with PDM Automotive's comprehensive guide on Amazon A+ Content. Learn how to boost conversions, reduce returns, and build customer trust by showcasing fitment accuracy, detailed descriptions, and high-quality visuals.

Get Amazon A+ insights here

Automotive Aftermarket Industry News

Cadillac and Honda: Big Winners On Car and Driver's 10 Best Cars for 2025 List

It's finally here! Car and Driver’s 10 Best Cars for 2025 list features standout models that offer a combination of exemplary performance and fun.?

Here are the winners:?

• Cadillac CT4-V Blackwing
• Cadillac CT5-V Blackwing
• Chevrolet Corvette
• Honda Accord
• Honda Civic
• Lucid Air
• Mercedes-Benz E450
• Porsche Boxster/Cayman
• Subaru BRZ/Toyota GR86
• Tesla Model 3 Long Range

Hoonigan Completes Financial Restructuring:

Hoonigan, in partnership with Wheel Pros, LLC, has successfully emerged from Chapter 11 bankruptcy, completing a financial restructuring process earlier this year.?

The company eliminated approximately $1.2 billion in debt and secured access to a $175 million asset-backed loan facility, significantly improving its financial stability. With a stronger foundation in place, Hoonigan aims to continue delivering innovative, industry-leading products that resonate with its loyal customer base.

Monterey Motorsports Festival Announces Adam Langsbard as Managing Director

The Monterey Motorsports Festival (MMF) has appointed automotive industry veteran Adam Langsbard as its new Managing Director.

Langsbard, formerly VP of sales and marketing at the Velocity Invitational, brings extensive experience in automotive marketing and event management. Under his leadership, MMF aims to build on its 2024 success—attracting nearly 7,000 attendees—and further establish itself as a premier destination during Monterey Car Week.

The 2025 MMF is set for August 16 at the Monterey County Fair & Event Center, promising an exciting lineup of cars, entertainment, and activities for enthusiasts of all ages.

About Us

Contact PDM

Blog