December Newsletter

Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars and events.

The Challenges and Opportunities in SEO Right Now

With 91% of the online global market share, SEO practice has mainly focused on getting the most out of Google. However, user search behaviour is diversifying across other platforms due to AI changing the functionality of how search results are generated.

To fully understand the challenges AI presents to organic search, we need to understand how it works.?In this video, our experts discuss?the impact of AI and other challenges facing organic search. To overcome the main obstacles facing organic search and accelerate your SEO strategy in 2025, download our latest report, The Future of SEO

Our Evolving Relationship with Machine Learning and AI

Using AI to support our work isn't new to us or other digital marketers. Our teams have utilised various types of AI to deliver success for our clients. In this blog, our experts share how we've used AI historically, how we use AI today, and how we will use AI in the future.

User Testing Delivers Valuable Customer Insights for First Bus

First Bus, one of the UK's largest bus operators, planned to improve the experience customers have when using their mobile app, which has around 1.5 million monthly users. Given the app's importance to First Bus customers, our CRO team devised a series of user tests to learn how customers use the app and uncover areas for improvement.?

SEO isn't dead, but your strategy needs to be sharper than ever

Our CEO, Chris Attewell, recently wrote an article for The Drum, discussing?how Generative AI and other advancements present new challenges and opportunities. SEO has rapidly evolved over the last 18 months, and it's time to reinvest to thrive organically.