December Newsletter
Proactive International PR
An internationally-focused PR public relations consultancy which specialises in technology and telecommunications.
What a year! As Proactive International PR closes its doors for Christmas, we’d like to say a huge thank you to our amazing team who have consistently gone above and beyond. We’ve had a number of notable wins and we can’t wait to build on this growth further in 2025. Watch our Year In Review video for our standout moments from the last 12 months.
As always, we’re incredibly grateful to our clients for placing their trust in us and we’ll be back in the office on January 2nd to start delivering on their 2025 PR objectives and strategies.
In the meantime, happy holidays to everyone in our network!
The top B2B tech PR and digital marketing trends to watch next year
What should businesses be watching for in 2025 as they plan their PR and digital marketing strategies? Our CEO Jayne Brooks and Digital PR Manager Conor Woodhall have been tracking the trends and selected the ones we think will have the most impact in B2B technology.
The latest episode of the Connected Communications podcast dives into some of these trends in more detail. Listen on Spotify here.
?Is your PR ready for MWC 2025?
With 2025 just around the corner and Mobile World Congress (MWC) looming in the not-so-distant future, the importance of event PR should not be underestimated. We have more than ten years of experience working with clients at MWC. To find out more about how we can help maximise ROI and extend your message beyond the show floor, click here or email [email protected].??
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Client highlights
Speedcast CTO Will Mudge spoke to The Dish podcast about how Speedcast deployed more than 200 Starlink kits to crisis response teams in Florida and North Carolina following hurricanes Helene and Milton.
Four Speedcast teleports in Kuala Lumpur, Malaysia; Perth, Western Australia; Aberdeen, Scotland; and Biddinghuizen, The Netherlands, were also awarded new Full Certifications from the World Teleport Association .
NGMN Alliance provided the mobile communications industry with a comprehensive methodology to evaluate the value of new Radio Access Network (RAN) solutions.
Avnu Alliance was featured in Electronic Specifier, exploring how Time Sensitive Networking standards are underpinning the delivery of time-critical data in the ProAv industry.
The FTTH Council Europe spoke to The Fast Mode about attaining a digital, sustainable future for Europe through fibre.
The Trusted Computing Group launched two new specifications – TPM 2.0 to better protect connected devices from cyber attacked and DICE Protection Environment (DPE) that enables sensitive data and device operations to be kept safe in a more secure environment.
Broadband Forum and HomeGrid Forum announced the first certified system vendors – Positron Access Solutions and ReadyLinks – in their joint GHNA (G.hn Access) Certification Program.
neXat was appointed to a European Union consortium that provides infrastructure to support greater satellite communications capacity for governments across the continent.
RocketLab rounded out the year with the sixth launch for our client Synspective Inc.
2025 events
Proactive International PR is renowned for being at the heart of the telecoms industry and we pride ourselves on being at the key industry events to support our clients on the ground, delivering real-time results and valuable connections. Look out for us at the following Q1 2025 events:
TOP Conference | London, UK | February 25-26
Mobile World Congress | Barcelona, Spain | March 3-6
FTTH Conference | Amsterdam, Netherlands | March 25-27