December Newsletter
Welcome to the final Cision Highlights of the year! This month we're looking back at 2023 with some of our best articles, and glancing ahead to 2024 with our PR & Comms Content Planning Calendar. Plus, we bring you a must-watch webinar on AI and our latest Sector Digest, which looks at all the latest headlines from COP28.
If you're after more content like this from Cision, head to our?resources page to keep updated on our latest whitepapers, reports and articles.
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
Use this calendar to identify key dates, bank holidays, and industry events to inspire and inform campaigns, key messaging, and other relevant content that will resonate with the right audiences at the right times. The monthly tips will also help you refine your content creation, distribution, and promotion strategy throughout the year.
The term “social listening” is everywhere these days, but it’s more than just an industry buzzword: for leading public relations, marketing and communications teams, it’s a must-have part of their strategies.
Why? Because with the right tools and techniques, it enables them to understand and connect with audiences on a deeper level than ever before. But wading through the sheer volume of data and deriving meaning from it are two totally separate skill sets requiring time and resources many PR pros don't have on hand.
This e-book will help you understand what, exactly, social listening is, and the unique and exciting opportunities it presents for PR, marketing and communications professionals.
This year’s UN annual climate conference, COP28, is taking right now at Expo City in Dubai, United Arab Emirates.
World leaders and government representatives will attend the summit to discuss policies to limit global temperature rises and adapt to the impact of climate change.
If you’re looking to stay up to date with the latest headlines from the UAE, our COP28 Digest is here to help. Subscribe to the free digest and you’ll get a daily email rounding up all the news that matters from COP28 – from some of the world’s most respected publications.
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Pitching can be rough for everyone involved. Journalists' inboxes (and DMs) are overflowing with pitches that are irrelevant to their audiences and the topics they cover; meanwhile, PR and communications professionals are struggling to identify, connect with, and capture the attention of the right journalists for much needed earned media coverage.
Mastering the Pitch: Data-Backed Strategies for Smarter PR explains how you can use data to craft compelling, relevant pitches that will incite action from journalists and generate more earned media – and more awareness for your brand.
With just a month remaining in 2023, there are still stories to pitch, news to share, and mentions to monitor. But our efforts can now start shifting into the important process of planning for the new year.
To get a head start on your planning and prep for 2024, we've curated a collection of must-read articles to help you get ready for the exciting opportunities and very real challenges ahead. From taking advantage of cutting-edge technology to building trust in your brand, these articles offer a comprehensive perspective on some of the most pressing topics for PR and comms.
After a year in which generative AI tools like ChatGPT have experienced exponential growth and, in the process, significantly reshaped PR and comms, where does that leave us as we head into 2024?
During this webinar, experts from across tech, PR and communications discuss where artificial intelligence could head in the next year – and how it will impact the industry.
Hear from Genelle Aldred, Cision 's Antony Cousins, Chartered Institute of Public Relations chair Andrew Bruce Smith and Hill & Knowlton 's Allison Spray.
Do you want to learn more about how Cision can help your brand's comms strategy??Reach out to us today?to arrange a meeting.