The December Issue: Goodbye 2024!
Released mid-month, the Expert Allies newsletter is your go-to source for updates on the ever-evolving fields of software development outsourcing, staff augmentation, and the tech world as a whole. Every edition will feature exciting company news, expert insights, and the latest trends shaping the industry.?????
2025 is coming to an end, and we’re thrilled to say it was one of the most successful years for our company. However, that doesn’t mean we’re done with exciting milestones and experiences. From exploring new opportunities to deepening our connections, here’s a snapshot of our latest endeavours:?
Forging Connections and Embracing the Festive Spirit in Scotland?
This November, our leadership team embarked on a trip to Edinburgh, where they attended the highly anticipated Digit Expo 2024. This is Scotland's biggest tech showcase, with 50+ speakers, 60+ exhibitors, and more than 1600 attendees. It features various technology and solution providers from different niches, such as cybersecurity, data and analytics, cloud services, etc.?
The expo allowed our team to showcase our company’s expertise and explore avenues for collaboration with like-minded businesses.? It was also very educational and gave ideas that could shape our next steps.?
Our leadership also took the time to meet with some of our valued clients and colleagues in Scotland. And, of course, they couldn’t miss the chance to soak in Scotland’s festive charm by visiting the enchanting Christmas markets in Edinburgh.??
Finalizing Our Base in Serbia?
Edinburgh wasn’t the only destination that Ilian Madzharov and Martin Dudinov visited in November. They also visited Serbia to finalize our company settlement there.?
One of the standout advantages of the country is its strategic geographic location, which makes it an ideal hub for nearshoring operations. Positioned at the crossroads of Central and Southeastern Europe, Serbia offers unmatched proximity to key markets, enabling efficient collaboration and seamless business operations.??
Ilian and Martin met with local partners, whose collaboration and insights have been invaluable in making this expansion a reality. They discussed shared objectives and laid the groundwork for new opportunities in the region. They also explored the Skyline Belgrade business center and what it can offer.??
We, as a team, are excited to build on this foundation and explore what’s next!?
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Building a Winning Brand Identity?
As we expand into Serbia and other global markets, we realized that creating a compelling brand identity is more critical than ever. It's not all about being recognizable. We want to show that we are a reliable and innovative partner. A strong brand doesn’t just make us recognizable - it builds trust, credibility, and lasting relationships.?
To this end, we’ve published a detailed blog article on how to create a brand identity. The article explains what it is exactly, why it matters and what are the essential elements that resonate with different audiences.?
Take a look and tell us what you think!?
As the year draws to a close, let’s take a moment to celebrate how far we’ve come and look forward to the exciting possibilities ahead. Every milestone we achieve is a reflection of the trust, support, and dedication of our team, partners, and customers. Together, we're building something extraordinary.?
Here’s to more growth, more adventures, and more success in 2025!?
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