December Byzzer Buzz - Your CPG Digest ??
Welcome to the December edition of Byzzer Buzz!
Dive into the dynamic world of CPG with our exclusive newsletter, Byzzer Buzz. Whether you're a CPG enthusiast, an industry insider, or a curious mind, Byzzer Buzz is your ultimate source for all things emerging, innovative, and exciting in the world of CPG.
December Buzzword: Equalized (EQ) Sales?
What is Equalized (EQ) Sales?
EQ refers to a method of adjusting sales figures for factors like seasonality, promotions, or external influences to offer a more accurate representation of a product's or brand's performance, eliminating disturbances over time.
How can this relate to your business?
Monitoring EQ sales is vital for accurate performance evaluation and strategic planning. It allows an unbiased assessment of product performance, offering a realistic depiction of business success without external disturbances.?
Can't Miss Content
Sipping into the Future: 4 Alcohol Trends for 2024
With huge alcohol consumer shifts on everyone's mind, we're tracking 4 top trends as we head into 2024.
Navigating the New Normal
Understanding the Financial and Wellness Landscape of Low-Income and SNAP Consumers.
What's Next in Wellness
January 23, 2023 - 1pm EST
Are you doing enough to meet the evolving needs of wellness-focused consumers in this changing economy?
We asked US shoppers when, where, and how they shopped on Black Friday—read on for details on their holiday budgets, which retailers came out on top, and more.
As consumer preferences evolve towards sustainability and wellness, the beverage industry is transforming.
Learn more about the top holiday grocery trends for 2023, and get tips on meeting shifting consumer needs without eating up your margins.
Calculated Celebrations: Holiday Habits
Consumers have savings on their minds this festive season. As they navigate their holiday budgets in a precarious economy, understanding which purchases are essential versus non-essential is critical for CPG brands.
NIQ’s “Calculated Celebrations” report deep dives into 2023 holiday shopping trends and offers actionable insights based on reliable survey and performance data.?
领英推荐
Do You Know How to Win With Retailers in 2024?
To help you get ahead of the game, we’ve compiled a quick guide on the most asked question for this month: Do you know how to win with retailers in 2024?
We’ve also included some of the data and tools we’ve shared with clients so you can get the answers you need and act quickly without getting on the phone!
NIQ's retail analytics enable emerging brands to make data-driven decisions, improve customer experiences, and boost success in the competitive retail market.
Our data experts will assist you in finding the right solution to address key questions, putting you on the shelf and driving growth.
NIQ's Founders Pitch Slam?
The second annual NIQ Founders Pitch Slam will bring together some of the most innovative and transformative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place award of more than $500k in cash and in-kind prizes.
Join the 2024 NIQ Founders Pitch Slam mailing list to be the first to know!
Additional Insights
Feeding the Future: Shibani Baluja’s Vision for Lil’Gourmets
Shibani Baluja, The founder of this fresh, organic, and globally inspired baby food brand, shares insights from her journey to success with us.
Root and Splendor: A Journey of Passion and Perseverance
Root and Splendor founder Kristen Fracassi, shares her journey to fill a white space in the market and provide the best products for her children.
Case Study: From New Product Launch to $1.4 Million in a Month
Golden Monkey Food found a concrete basis for uncovering the right opportunity and ensuring a product-market fit for their new product launch with NIQ data.
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