December Benchmark Report: Baillie Gifford Dominates and Private Markets Tops the Charts

As the curtains closed on 2024, Asset TV has released its December Benchmark Report, providing a comprehensive analysis of the top-performing companies and topics across the platform.?

Read the full report.?

Most Watched Topics

December’s standout? Private Markets appeared as the most popular topic for the first time in December 2024. Asset TV’s Private Market channel showcases interviews and panel discussions that can help professionals navigate opportunities and challenges in the worlds of privately owned companies.?

The report also highlighted other trending topics that captured audience interest throughout the last month of 2024: Global Equities and Fixed Income were the second and third most-watched topics in December.

Baillie Gifford: Five Months at the Top

The investment firm not only led the charts last month but also emerged as the most-watched company of the year, claiming the top spot for five out of twelve months. While competition was fierce, Baillie Gifford’s strategic approach to content struck a chord with the Asset TV audience. From in-depth analysis with their Upfront Series to thought leadership on emerging investment trends, the firm’s video offerings showcased expertise and foresight.

This comes as the Edingburgh-based firm urges shareholders in three of its trusts to vote to prevent the plans of US hedge fund Saba Capital Management from taking control of trust boards. In a social media post, Head of Marketing Campaigns Ian Bruce alerts:

“Most holders never use their vote, on this occasion every vote matters.”

Most Watched Video of December 2024

Among the vast array of content on Asset TV, the Global Equities Masterclass from November 2024 stood out as the most-watched video in December. Featuring insights from Capital Group, Lazard Asset Management, and Aviva Investors, this video exemplified the kind of high-value, expert-led discussions that resonate with viewers. The experts discuss the global equity outlook, focusing on mega-cap stocks, climate transition, and industrial innovation.?

A Month of Growing Engagement

With an average of 276 views per video, companies that ranked high in the report demonstrated a commitment to creating content with relevant topics, and timely distribution. Financial professionals are turning to platforms like Asset TV not just for updates, but for comprehensive, data-driven analyses that inform their strategies.

Read the full December Benchmark Report HERE.