DECEMBER 5, 2021 BOSTON RADIO UPDATE with NYC, PHILADELPHIA & WASHINGTON D.C.

CLARK SMIDT, BROADCAST ADVISOR [email protected]?(978) 502-6633 www.broadcastideas.com

Since 1982, advising radio/TV stations, ad clients and tower sales in Boston, New York City, Philadelphia, Connecticut, Massachusetts, Cape Cod, New Hampshire, Maine and throughout New England.

Prompt results with presentation, branding, increased sales & presentation. FCC licensee of Connecticut Gold 1220WATX.com Hamden/New Haven featuring Plug & Play music system for any format & competition.

The Northeast NOVEMBER 2021 PPM survey (October 14-November 10) has share fluctuations ranging from +/- 2.3 in DC, +/- 1.2 Boston, +/- .9 Philadelphia and +/-.8 in NYC. ?December survey runs November 11-December 8 and the 13th Book (Holiday) tracks ?Santa December 9-January 5.?Fall 2021 diaries for smaller markets continue in the field September 16 - December 8.?Here’s the detailed NOVEMBER 2021 BOSTON (Market #10) Update along with summaries for New York City (1), Washington DC (8) and Philadelphia (9).

BOSTON.?Market #10.?6+ Population 4,366,400??Spanish 11.9%?Urban?8.2%.?36 of 81 stations subscribe for 44.4% of numbers published. ?13 month BOSTON CLUSTER SHARES with High & Low Months Underlined:

??????????????????????????Feb?????Mar?????Apr ?????May ???June????July ????Aug ???Sept ????Oct ??Nov’21

1.?iHeart???????????33.8????32.3?? ??33.9?? ?? 32.0????30.7?? ?29.2? ??31.6????31.2 ??31.4 ????32.8?

2.?Beasley??????? 21.0????23.0? ???22.2?? ??23.9????24.7??? 25.4? ??24.9???25.9?? ?26.0??? 26.0

3.?Audacy???????? 14.3?? ?14.7???? 15.8???? 14.6 ???14.1??? 12.5?? ?13.3???13.7??? 16.1 ??? 16.1

?

iHeart retains Boston’s top cluster rank with stations at #2, 4, 5 & 8 as Beasley takes #1, 3, 6 & 12.?Top 3 repeat as WBZ/FM, WBZ-AM and WROR. ?iHeart is off 2.3-3.9-2.9 from last Sept/Oct/November; 2.4-3.3-2.8 of iHeart total share is from outside Boston.?The iHeart lead over Beasley S/O/N goes 5.3-5.4-6.8 as WBZ/FM holds #1. Audacy stays #3 cluster, 2.1-2.4 ahead of last Oct/Nov; no Xmas Magic showing yet for WMJX; co-owned stations in the Audacy cluster hold at 9, 11 & 15. ?

?

Page 2 ?Nor’east Major Market Radio Update – December 5, 2021??Clark Smidt??www.broadcastideas.com

Boston’s 5 rated Non-Comms (WBUR, WGBH, WERS, WCRB, WUMB) total 9.4-9.2-9.9 as WBUR 4.0-3.7-3.9 slips back up to #10 with an 1.1-0.7-1.5 lead over #13 Tied WGBH: 2.9-3.0-2.6. Talk WRKO-AM jumps 3.9-4.1-4.9.?The Boston Sports battle S/O/N: WBZ/FM stays #1: 7.4-8.0-8.7, #4 cume; #11 WEEI/FM is 3.9-3.9-3.4, #10 cume.

BOSTON STATIONS:?November Share Change Range: ?+1.2/ -1.0. ?November Gainers: +1.2 WBZ-AM News/Talk, ?+0.8 WRKO-AM Talk, +0.7 WBZ-FM Sports, +0.6 WWBX Hot A/C. November Sliders: -1.0 WGIR-FM Rock, -0.7 WXLO Hot A/C, -0.5 @ WKLB Country, WEEI-FM Sports, WXRV Adult Alt.?FORMATS: News/Talk 17.7-17.2-19.1, ClassicRock/ClassicHits/AdultHits 15.2-18.1-17.4, AllA/C 13.1-14.4-15.0, Sports 12.1-12.8-12.9, CHR 8.9-8.4-8.1, Country 8.0-7.6, Rock/Alt 4.4-4.5-4.4, Classical 1.1-1.0-1.3. No Jazz, No HD, Stream 0.4-0.6-0.5.

BOSTON’S TOP 10 ENTRY SHARES for September/October/November 2021: 3.9-3.8-3.9; Top 20: 1.9-1.7-1.5.?

BOSTON September/October/November ’21 ?Share/Cume Rank -- calls/format/owner -- trends, local color.

1/4-1/4-1/4 WBZ-FM Sports Beasley 7.4-8.0-8.7. Cume up 610-755-772k, tops WEEI/FM: 3.5-4.1-5.3. Strong!

3/7-3/8-2/7 WBZ-AM News/Talk iHeart 6.6-6.2-7.4. Cume: 493-497-510k. Iconic information station jumps!???????????

2/1-2/3-3/3 WROR-FM Classic Hits Beasley 7.2-7.4-7.1. Slips to #3, Safe playlist, Cume 859-891-870k. Still big.

6/5-5/5-4/5?WZLX-FM Classic Rock iHeart 5.7-5.8-5.7. Cume 604-631-598k. Up a notch. 2.2-3.0 back of WROR

4/3-4/1-5/2 ?WXKS-FM CHR iHeart 5.8-5.9-5.5. #2 cume 839-918-877k. 1.4-2.1-3.2 below WROR. Jingle Ball?

4/6-6/6-6/6?WKLB-FM Country Beasley 5.8-5.7-5.2. Cume 529-587-524k. #s 4-8 within 0.8. Tops ‘BWL 4.1-3.8.

7/2-7/2-7/1?WMJX-FM A/C Audacy 4.7-4.8-5.0. #1 Cume 858-891-923k. #1 cume, #7 share, needs Xmas help!

9/19-8/21-8/20 WRKO-AM Talk iHeart 3.9-4.1-4.9. Cume 186-191-240k. Strong Time Spent Listening. Solid.

15/10-10/9-9/11 WWBX-FM Hot A/C Audacy 2.2-3.8-4.4. Up 6 share spots in 2 months. ?Cume 425-495-470k. 8/13-11/15-10/12 WBUR-FM News/Talk B.U. 4.0-3.7-3.9. Cume 366-375-376k. Lead over WGBH 1.1-0.7-1.3.

9/8-9/7-11/10 WEEI-FM Sports Audacy 3.9-3.9-3.4. Cume 460-504-478k. Big challenge ‘til next Red Sox spring.

11/9-13/10-12/9?WBQT-FM Hot A/C Beasley 3.5-2.9-3.1 Cume 446-474-488k. Slight lift ahead of competitors.

13/17-12/18-13/18 WGBH-FM News/Talk WGBH Fond. 2.9-3.0-2.6. Cume 283-288-272k. GBH radio totals 3.9

12/11-15/14-13/14 WJMN-FM RhymCHR iHeart 3.1-2.5-2.6. Cume 392-378-365k. Once #1, can do better.

16-12-14/11-15/8 WBGB-FM Adult Hits Audacy 2.1-2.7-2.5. Cume 390-452-494k. Needs NewYear’s Resolution

19/18-18/19-16/19 WZRM-FM Spanish Urban iHeart 1.9-2.0-2.1. Cume 202-242-258k. New format is growing.

17/14-18/12-17/13 WBOS-FM ClassicRock Beasley 2.0-2.0-1.9. Cume 385-417-372k. Flat, much more potential.

14/15-16/16-17/16 WXRV-FM Adult Alternative Northeast 2.7-2.4-1.9. Cume 388-370-374k. Adjustment time

20/17-21/17-19/15 WBWL-FM Country iHeart 1.8-1.6-1.8. Cume 315-321-357k. Slight gains but can use more. 17/16-17/19-20/17 ?WXLO-FM Hot A/C Cumulus 2.0-2.2-1.5. Cume 324-405-330k. Big signal has Mass reach.

21/22-22/20-21/21 WERS-FM Adult Alternative Emerson 1.3-1.4-1.4. Cume 162-205-183k. Working on sound 22/21-23/22-22/22 WCRB-FM Classical WGBH 1.0-0.9-1.3. Cume 170-177k. Pledge drive better than format.?

22/24-20/24-23/25 WGIR-FM Rock iHeart 1.0-1.7-0.7. Cume 160-142-115k, big slip in Boston; #1 Manchester

26/23-23/23 WSRS-FM A/C iHeart 0.8-0.5-0.7. Cume 149-164-144k.?Big in Worcester.??

23/25-23/25-25/26 WCTK-FM Country Hall 0.6-0.8-0.6. Cume: 102-133-106k. Top 4 performer in Providence.

25/30-26/28 WEEI/FM Stream Audacy Sports 0.4-0.6-0.5. Cume 47k. Good stream showing. Add WEEI/F = 3.9

29/29-27/29 WHEB-FM Rock iHeart 0.4-0.6-0.4 Cume 44-52-47k.

28/26-27/24 WHJY-FM Rock iHeart 0.5-0.4-0.4. Cume 136-130-106k. #1 Providence Oct. (Nov release 12.6)

26/28-27/30 WNNW-AM Tropical Costa-Eagle 0.1-0.4-0.5 Cume 37-53k.

29/31-30/33 WVEI Sports Audacy 0.4-0.3-0.4, Cume 41-46k. 30/36 WXKS-AM Talk iHeart Cume 9-19-17k #36

Tied at 32: 0.2 WSNE-FM Hot A/C iHeart Cume 82k #27 & WUMB UMass (6 signals) Cume 40-40-34k #32

Tied at 34: 0.0 WCOD Hot A/C iHeart Cume 27k #34; WMVX-AM Classic Hits Costa-Eagle Cume 37k #31 and ?

???WWFX Cumulus Classic Hits Cume 20k #35.

?

Page 3?Nor’east Major Market Radio Update – December 5, 2021??Clark Smidt?1220WATX.com

NEW YORK (1)?15,997,800.?Hispanic 25.5%.?Urban 16.7%.?Top September/October/November: iHeart Wins Again 23.2-24.4-25.1, Audacy 21.2-21.7-22.7, Emmis 11.4-10.9-10.9, Spanish Broadcast System 9.9-9.6-9.7, WNYC 6.6-6.5-5.2.?Top 5 Cumes: ?1. WLTW A/C 3.15-3.47-3.44 million. 2. WHTZ CHR 2.49-2.77-2.94mil. 3. WKTU Hot A/C 2.61-2.83-2.73mil. ?4. WCBS-FM Classic Hits 2.48-2.54-2.73mil. 5. WNEW-FM Hot A/C 2.48-2.56-2.55mil. ?15 NYC stations have a million+ cume. iHeart keeps Top Cluster from Audacy by 2.0-2.7-2.4. ?Top 22 Stations with (Cume Rank Sept/Oct in parenthesis): ?1. WLTW A/C iHeart holds top spot 8.3-7.0-6.8 (#1-#1-#1 Cume).?2. WBLS Urban A/C Emmis 6.5-6.1-6.5 (#10-9-8 cume).?3. WCBS/FM Classic Hits Audacy 5.0-5.0-5.5 (4-5-4) ??4. WHTZ CHR Audacy 3.9-4.4-5.1 (3-3-2). ?5. WAXQ Classic Rock iHeart 4.2-4.3-4.6 (6-6-6).????TIE at 6. WNEW-FM Hot A/C Audacy 4.1-4.3-4.5 (5-4-5) & WSKQ Tropical Spanish Broadcast 4.7-5.0-4.5 (7-7-7). ?????8. WINS-AM News Audacy -2.8-2.8-3.6 (11-11-11).??9. WKTU Hot A/C iHeart 3.5-3.6-3.5 (2-2-3) ??10. WPAT Spanish Hits Spanish Broadcast 4.3-3.4-3.4 (12-14-12). ?11. WFAN FM-AM Sports Audacy 2.7-3.3-3.2 (16-15-15) 12. WNYC-FM Public News/Talk 3.4-3.62.9 (18-18-18).?13. WYNY Spanish CHR Univision 2.2-3.0-2.8 (15-10-13)?14. WWPR Urban Contemp. iHeart 3.3-3.1-2.7 (9-13-9).?TIE at 15. WABC-AM/ WLIR-FM Talk Red Apple Media 2.2-2.4-2.6 (22-21-20) with WQHT RhymCHR iHeart 3.1-2.8-2.6 (8-8-10). ?17. WOR-AM Talk iHeart 2.4-2.2-2.4 (-19-20-19). ?18. WCBS-AM News Audacy 2.4-2.1-2.3 (13-16-16).?19. WNYL Modern Alternative Rock 2.0-1.7-1.8 (14).?20. WQXR Classical WNYC 2.7-2.5-1.7 (21-22-21) ??21. WEPN Sports Emmis 1.1-1.4-1.6 (18). ?FORMAT CHAGE 22. Country WNSH Turned Classic HipHop WXBK Audacy 1.9-2.1-1.4 (#17 cume). ??November Share Change Range:?+0.8 / -0.8 ?Gainers: +0.8 WINS-AM News Audacy, + 0.7 WHTZ, +0.5 WCBS-FM, +0.4. Sliders: ?-0.8 WQXR, -0.7 @ WNYC and WXBK, -0.5 WSKQ, -0.4 WWPR, -0.3 WSKQ Stream. Formats: News/Talk WINS-AM?2.8-2.8-3.6 leads WNYC/FM 3.4-3.6-2.9, next a gaining WABC-AM/WLIR 2.2-2.4-2.6 leads WOR-AM Talk 2.4-2.2-2.4 & WCBS-AM 2.4-2.1-2.3. ?7 NYC stations bunch up between 2.3-2.9. ?Sept/Oct/Nov: News/Talk 14.3-14.2-15.6, All A/C 16.4-15.0-15.2, Spanish/Tropical 13.2-13.7-12.7, Urban/RhymCHR/HipHop 10.1-11.7-10.9, ClassicRock/ClassicHits/Oldies 9.5-9.8-10.7, CHR.2-7.3-7.7, Sports 4.1-5.1-5.2, Classical 2.7-2.5-1.7, Jazz 0.6-0.7-0.6, Stream 1.3-1.8-1.4, HD 0.0-0.1-0.0.

WASHINGTON D.C. (8)?5,019,200. Urban 26.8%. Hispanic 16.5%. Top Clusters Sept/October/November:?iHeart Wins Big Again: 23.0-22.3-24.1, Audacy 13.4-11.8-11.6, Urban One 14.6-13.8-11.3, American University 7.4-8.7-8.9, Howard University 6.7-6.6-8.8, Hubbard 8.7-8.7-8.4, WETA Public 5.0-5.4-4.6.?Top 5 Cumes: 1. WASH A/C 916-1,016-971k ?2. WTOP/WTLP News 761-836-822k.?3. WIHT CHR 790-718-748k.?4. WIAD Classic Hits 715-747-662k. ??5. WHUR Urban A/C 636-666-644k.?Top 15 Stations Sept/Oct/November Share (Sept/Oct/Nov Cume Rank in parenthesis) Top 2 are Non-Comms: ?1. WAMU News/Talk American University. 7.4-8.7-8.9 (10-9-6).?2. WHUR Urban A/C Howard Univ. 6.7-6.6-8.8 (5-5-5) ??3. WTOP/WTLP News Hubbard 8.5-8.3-7.7 (3-2-2).?4. WASH A/C iHeart 5.5-6.1-6.5 (2-1-1).?5. WMMJ Urban A/C Urban One 8.8-8.5-6.2 (9-7-8). ?6. WETA/ WGMS Classical WETA 5.0-5.4-4.6 (14-14-15).?8. WWDC-FM Modern Alternative Rock iHeart 5.4-4.7-4.4 (8-8-9).?9. WGTS/WGBZ Contemporary Christian 2.8-4.0-4.3 (13-13-13).?10. WIAD Classic Hits Audacy 4.7-4.1-4.1 (4-3-4).?TIE at 11. ?WBIG-FM Classic Rock iHeart 3.9-3.6-3.8 (7-10-11) with WMZQ Country iHeart 3.5-3.7-3.6 (12-12-12).?13. WMAL-FM News/Talk Cumulus 3.2-4.2-3.5 (15-15-14). ?14. WPGC RhymCHR Audacy 3.6-3.4-3.1 (6-6-7).?15. WKYS Urban Contemporary Urban One 3.0-2.6-2.6 (11-11-10) November Share Change Range +2.2 / -2.3. Gainers: +2.2 WHUR, +0.8 WIHT, +0.4 WLZL Spanish Tropical Audacy. ?Sliders: -2.3 WMMJ, -0.8 WETA/WGMS, -0.7 WMAL, -0.6 WTOP/WTLP.?Formats: News/Talk 17.8-21.8-20.9, Urban/Gospel 21.3-18.2-20.1, CHR 7.7-7.5-8.5, Classic Rock/Classic Hits 8.7-8.1-8.2, All A/C 6.4-6.7-7.3, Classical 5.3-5.8-5.1, Country 4.5-4.4-4.6, Rock 5.4-4.4-4.4, Sports 3.4-3.3-3.0.?Stream 0.8-0.8-0.7, HD 0.0.

?

Page 4?Nor’east Major Market Radio Update – December 5, 2021??Clark Smidt?www.broadcastideas.com

PHILADELPHIA (9) ?4,635,500.?Urban 20.8%.?Hispanic 9.5%. September/October/November: ?Beasley Repeats Top Honors: ?22.7-23.0-24.4. Audacy 24.0-19.9-23.2.?iHeart 20.1-19.6-19.8.?WHYY 5.1-5.6-5.2.?Urban One 4.2-3.4-3.2. Very close race at the Top.?Beasley takes #2, 3, 8 and 9 tie to lead Audacy by 1.2 with #4 tie, 6, 7 & 9 tie.?iHeart scores #1, 10, 12 & 13.?Top 5 Cumes: ?1. WBEB A/C Audacy 914-991-952k now at #7 share.?2. WMGK Classic Rock Beasley 779-873-822k, #2 share,?3. WOGL Classic Hits Audacy 704-777-780k now tied at #9 share.?4. WDAS Urban A/C iHeart 638-734-732k, #1 share. 5. KYW-AM/WPHI-FM News Audacy 716k, #4 tie with WHYY.?Top 15 Stations (Sept/October/November Cume Rank in parenthesis): ?1. WDAS Urban A/C iHeart 8.3-8.7-8.7 (4-5-4).?2. WMGK Classic Rock Beasley 6.1-6.3-7.2 (2-2-2) ??3. WMMR Rock Beasley 7.1-7.3-6.8 (10-10-10). ?TIE at 4. WHYY Public News/Talk (6 signals) 5.1-5.6-5.2 (15-15-17) and KYW-AM/WPHI-FM News Audacy 5.4-5.3-5.2 (5-6-5).??6. WIP-AM Sports Audacy 4.8-5.5-5.1 (7-3-6).?7. WBEB A/C Audacy 4.9-4.9-4.8 (1-1-1).?8. WXTU Country Beasley 4.4-4.6-4.4 (11-12-11).?TIE at 9. WOGL Classic Hits Audacy 3.3-3.6-3.7 (3-4-3) with WBEN Adult Hits Beasley 3.3-2.9-3.7 (6-7-7).?11. WISX Soft A/C iHeart 3.7-3.4-3.5 (8-9-9).?12.?WIOQ CHR iHeart 3.4-2.8-3.3 (9-8-8). ?13. WUSL Urban Contemporary iHeart 2.3-2.4-2.4 (13-14).?14. WPEN Sports Beasley 1.7-1.8-2.3 (15 cume). ?15. WPPZ R&B Oldies Urban One 2.5-2.1-2.2 (16-16-16).?????November Share Change Range:?+0.9 / -0.6. ?Gainers: +0.9 WMGK, +0.6 WBEN, +0.5 @ WIOQ & WPEN.?Sliders: ?-0.6 WXPN Adult Alternative UPenn, -0.5 WMMR & WIP Stream, -0.4 @ WHYY, WIP-FM and WRFF Modern Alternative Rock iHeart.?Formats:?WOGL Classic Hits registers a #9 tie as cume rises from #4-#3.?Long time #1 WBEB keeps the top cume but shares stay at #7. ?News KYW-AM/WPHI-FM moves to #4 to tie WHYY.?Sports: WIP-AM beats WPEN-FM by 3.1-3.7-2.8 in Sept/Oct/Nov. ?Classic Rock/Classic & Adult Hits 12.7-12.8-14.6. ?All Urban Shares 14.4-14.3-14.3. ?News/Talk 13.4-13.3-13.0. ?All A/C 12.2-11.0-11.9.?Rock/Alterative 11.6-11.4-9.9.?Sports 8.1-8.7-8.3.?Country 4.5-4.7-4.4.?CHR 3.4-2.8-3.3. ?Classical 1.7-1.9-2.2, Jazz 0.0-0.1-0.1, Stream 1.6-1.5-1.0. HD 0.0, and no register in these Major Northeast Markets.

Clark Smidt, Broadcast Advisor??established 1982 978 502 6633 clarkfsmidt@gmail.com www.broadcastideas.com

Customized Oldies Digital Stream??1220WATX.com

Profitable Combination of Local TV/Radio services.

Prompt, lasting fix for Radio formats.

Tower site cash with favorable lease back.

Initial market conversation without obligation.

?

Radio Ink Podcast?November 23, 2021 https://podcasts.apple.com/us/podcast/clark-smidt-and-watx/id1507222690?i=1000542876166