December 2024 SmartBites
SmartCommerce
Make everything shoppable. Our platform transforms all of your marketing touchpoints into e-commerce launch points.
?? COMING SOON: The 2025 Ecommerce Report
It’s almost time for our annual Ecommerce Report! Sign up to be FIRST to receive our deep-dive and get ahead of 2025’s biggest retail trends in CPG. There are always some interesting stats that come out of the survey, and this year is no different.
Here are a few standouts: ??Social media continues to drive product discovery, with Facebook (42%) and YouTube (42%) leading the way - and 46% of consumers are now adding products directly to their carts from social posts!
?? Despite the upcoming administration change, inflation concerns remain top of mind – 68% of consumers experienced price increases in 2024, and 47% expect the trend to continue into 2025. ?? Same-day delivery demand has skyrocketed, with 39% of consumers citing it as a key driver (up from 31% last year),?jumping to 55% for shoppers aged 18-34.
'Tis the Season of Gifting, Gathering & Last-Minute Scrambling! ??
We've rounded up some of our favorite last-minute holiday gifts and crowd-pleasing recipes to help skip the sprint and savor the season.
And, of course, they’re all just one click away from being yours (because that's how we do things around here????). Whether you're hunting for the best Christmas cookie on the planet or a present for your bestie (Casa Dragones ftw), we’ve got what you need to sleigh the season (all the way down to the wire!).
Happy Merry Everything! ?? Team SmartCommerce
The A2 Success Story: Turning Likes ?? Into Sales ??
When A2 Influence needed to prove ROI from influencer campaigns, they partnered with SmartCommerce – and drove $785,000 in potential sales from a single beauty campaign. Find out how this innovative agency uses Click2Cart? technology to transform influencer content into trackable revenue for major retail brands.
领英推荐
2025 Retail Predictions That’ll Make You Do a Double-Take ???
Retail strategy expert Bryan Gildenberg has dropped his 2025 predictions, and they're raising eyebrows. From Amazon morphing into a Meta competitor to cable TV networks potentially landing in retail portfolios, his AI-powered forecast suggests we're in for some fascinating shifts:
?? Retail Media's great divide: Why Amazon and Walmart are breaking away from the pack (and what it means for everyone else)
?? Bye, personalization: It's all about catching shoppers in the right moment, in the right context
?? Big is beautiful again: Major retailers flex their AI and automation muscle (with some surprising M&A on the horizon)
??? "Passive commerce" enters the chat: How TikTok and YouTube are quietly reshaping the way we shop
?? AI gets practical: Why it's less about robot takeover and more about connecting your data in smart new ways
?? 3 Must-Reads: M&A Edition
Supermarket Sweep Gets Swept: The $25B mega-merger between Kroger and Albertsons just hit a major roadblock, as a federal judge blocked what would have been the largest supermarket deal in US history. The chains argued they needed to join forces to take on retail titans like Walmart and Amazon, but the court wasn't buying it.
Two Ad Giants, One Historic Merger: Omnicom and Interpublic are joining forces in a landmark $25B merger that would create the world's largest advertising company, but industry analysts warn the complex integration could create opportunities for rivals in the short term.
Sweet Deal in the Works? Snack giant Mondelez is taking another shot at chocolate maker Hershey with a surprise takeover bid, six years after their first $23B courtship fizzled. While Hershey's complex ownership structure has kept suitors at bay since 1894, soaring cocoa prices and changing consumer habits might make this time different.
Retailer Rundown
We’re thrilled to welcome these NEW retail partners into the SmartCommerce network!
Our complete list of retailers is located in SmartHub. Are you a retailer that isn’t in the SmartCommerce network yet? Click here to join. (There’s no cost to you.)
Click here to sign up for SmartBites!