December 2023 Social Platform Updates

YouTube is testing real-time updates for views and likes. Threads launched in the EU. And Instagram released Video Notes.

Here's everything you missed from social platforms last month...

BeReal. ?

? Released a “Behind the Scenes” mode that captures the moments leading up to someone taking a BeReal.

? Launched invite-only groups with private chats.

? Added the ability to tag friends so they can repost BeReals.

Discord ??

? Redesigned its mobile app and added a dedicated messaging section.

Facebook ??

? Discontinued cross-app messaging between Facebook and Instagram.

? Changed video ad revenue sharing from a 55% revenue share to a bonus program based on video performance.

Instagram ??

? Added support for third-party streaming tools like Streamlabs.

? Released a generative AI tool that lets creators change image backgrounds via text prompts.

? Launched a new feature called Video Notes, which displays a two-second looping video in followers’ Notes section above DMs.

LinkedIn ??

? Rolled out several newsletter features, including audience demographics and new subscribers analytics, duplicate a draft, and the ability to generate previews before publishing.

? Launched a Conversion API to connect online and offline data to LinkedIn to better measure campaign performance across channels.

? Testing Daily, a personalized, short-form video experience in LinkedIn Learning.

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Reddit, Inc. ??

? Retiring its direct messaging “live chat post” feature but plans to continue investing in its chat channels experience.

Snap Inc. ??

? Surpassed 7M subscribers to Snapchat Plus.

Threads ??

? Launched in the EU.

TikTok ?

? Released app upgrades to improve viewing on tablets and foldable devices.

Twitch ??

? Announced plans to stop operating in Korea as of February.

? Introduced (then rolled back) a new sexual content policy.

YouTube ??

? Testing real-time updates for views and likes.

? Rolled out new YouTube Premium features like watching videos live with friends and an AI chat bot.

? Released the ability to pause new comments on videos.

? Gave creators the ability to offer up to 10 free channel memberships per month.

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