December 2023 Edition

Senior Living Communications Strategies: Why You Need a Specialized PR Agency

Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications.?This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a nuanced understanding of your community’s strengths and how they align with the needs of your target audience.?Learn why you need a specialized PR agency.

Client Coverage

AKCG worked with partner Neumann University to communicate the biggest change in decades to the Free Application for Federal Student Aid (FASFA) for colleges. Francesca Reed, Neumann’s vice president for enrollment management, appeared on PHL17 Morning News to discuss the changes with Amanda Van Allen, the show’s anchor. Click here to watch the segment.

AKCG arranged for a resident of Wesley Enhanced Living Stapeley to be featured on the "Bridging Philly" podcast, a KYW broadcast. At the age of 100, Mr. Ben Berry shares his memories of serving in the U.S. Army in England at 19 years old and his involvement in preparing for the Battle of the Bulge.?Click here to listen to the segment

AKCG partnered with Friends Services Alliance (FSA) to place an article titled “Hospice care: the power of timely support” in The Reading Eagle and multiple other papers in The Media News Group. The article, by Kathy Moskowitz, Clinical Compliance Specialist at FSA, gives readers insight into the importance of an early hospice referral. The article ran in print and digital. Read the article here.

AKCG on the Go

On December 5, AKCG joined PRSA Philly for the 55th Pepperpot Awards. This annual ceremony recognizes award-winning public relations campaigns and tactics across Greater Philadelphia. In collaboration with its clients, AKCG secured six first-place “Pepperpot” awards and one “Ladle” award recognition.

The AKCG team enjoyed its annual Holiday Outing at the Philadelphia 76ers game! The game was perfect for relaxing and unwinding as we cruise into the holiday season.

Meet Colby Gallagher

This week, meet?Colby Gallagher, Vice President at AKCG.?Colby works with current and prospective clients in the firm’s crisis?communications?practice.

What motivated you to seek a career in communications? Effective communication can develop relationships, instill trust, demand change, prevent harm, mend mistakes and evoke emotion. Poor communication, or a lack thereof, can divide people, break connections, allow injustices, cause damage and incite negative action. Our words hold a lot of power, and we can’t rely on intent, assumptions, culture or reputation to be enough.? ? Learn more about Colby and the rest of our team in our Meet the Team series on our blog.

AKCG Bright Spot

This month, the?AKCG team welcomed Hannah Steacker to the team!?In her role, Hannah will support the crisis communications and issues management team with education and senior living clients.

Have You Had A?Positive Experience With AKCG? Share Your Feedback. Please consider taking 2-3 minutes to leave?a?review?and share your experience with us. Positive reviews from people like you can help others feel confident about choosing ?AKCG – Public Relations Counselors. ? Thank you in advance. The AKCG Team

Interested in joining our team? Email [email protected] for all career opportunities.