Decarbonising User Journeys
James Chudley
Strategic Designer | Digital Sustainability | Service Design | UX | Author & Speaker | UXBristol | Security Cleared
I'm on a mission to help reduce the environmental impact of the internet.
I've created a new method to help you deliver faster, simpler and more effective user journeys that have less impact on the environment.
Why decarbonise?
The internet is accelerating the climate crisis.
The electricity used to power the internet's infrastructure makes it the world's largest coal-powered machine, producing more emissions than the aviation industry.
To help we must urgently reduce the environmental impact of our digital products and services.
Decarbonising benefits the environment by enabling you to deliver the most amount of value using the least amount of energy, offering a truly sustainable digital strategy.
Decarbonised journeys are more lightweight so they download faster - making them more accessible, inclusive, usable, resilient and effective resulting in broader societal, economic and performance benefits.
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How to decarbonise?
Use my simple method and management system help you systematically decarbonise your user journeys using W3C's Web Sustainability Guidelines.
I can help you decarbonise your user journeys
I'm an environmental scientist graduate and a user experience expert on a mission to reduce the environmental impact of the internet.
I’ve developed this methodology for individuals and organisations to use to accelerate the decarbonisation of their digital products and services.
Whether you need guidance on how to lead the process yourself, hands-on support to implement it or coaching to help you stay on course, I’m here to help you make measurable progress.
Drop me a message or add a comment to see how I can help.
Interesting; perhaps worth even going more fundamental and asking how an organisation might effectively connect with their audience offline. Would it improve their environmental impact further? Is there a space in which website are a lower-carbon way of sharing info and one where they're not? My impression is that websites are often touted as a silver bullet but a more strategic view of marketing and communications and customer service would tell a different story?
Award-Winning Design Leader | Expert in Human-Centred Service Transformation | Driving Innovation and Strategic Impact
2 个月Love this, James! ?? A few years ago, I ran a little experiment to decarbonise my website, and I think you’ll appreciate it. Not only was it a fun challenge, but it resulted in a site that’s lean, energy-efficient, lightning-fast to load, super SEO-friendly, virtually hack-proof, and effortless to update. A win for both my business and the planet! ?? https://www.dhirubhai.net/pulse/experimenting-towards-more-sustainable-website-alan-colville/
2x exits as C Suite, Super-Connector, Changemaker, CEO/ Founder, Chair, NED, Investor, ESG Transformation Leader, #StateSchoolProud
2 个月Yes James!!! So pleased to see this out there ????
Consulting Large accounts, Startups and ONGs on Business Innovation and Digital Strategy
2 个月Great! Congratulations James
User Research Lead
2 个月I love the simplicity of the carbon rating James Chudley!