A decade of SocialChain, CreatorFest and the white paper you need to read
SocialChain
Building stronger connections between people and brands. We do this by strengthening your SocialChain.
Welcome to August’s Chain Mail!?
This month was special – it was the month we turned 10! ?
And there’s no better way to celebrate a decade of SocialChain than to look back on some iconic moments , big and small, from SocialChainers past and present. Plus a celebration in our monthly town hall, of course. ?
Coming up in this edition: a special episode of the SocialMinds podcast with a few familiar faces; along with our brand-new white paper that’s been popping off on socials. ?
Just keep scrolling for all the deets. ?
For the commute ??
It’s a SocialChain white paper special on the podcast this month!?
In this episode, our content marketer Melissa Harvey dives into our brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social (more on that below).?
Together with our senior creator Eve Lily Young and midweight creator Georgia Hill , they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn’t be swept under the rug; why self-righteousness is failing brands as a creative play; and how you can build genuine community that equates to more than just followers.?
A quick listen ?
Our associate creator director Emma Lyskava dropped into the SocialMinds studio for her Social in Six debut with Mil. ?
They’re giving you the lowdown on the biggest headlines from social, including X’s lawsuit explained, Instagram ’s new fave metric and a much-requested TikTok update. ?
Tune in below or read our latest article .
Best in the biz ??
This simple but effective TikTok we created for LinkedIn UK gave us a giggle this month. And almost 2 million of you agreed with us. Let’s be honest, we’ve all been there. Corporate jargon is truly a different language.
Food for thought ??
It’s a double whammy for Emma Lyskava in this edition. When she’s not on Social in Six, she’s getting featured in Prolific North sharing her six-year journey at SocialChain from senior social media manager to associate creator director. Love to see it. ?
领英推荐
And our senior creator Eve Lily Young is seeing double too – she's discussing how to build a brand that lasts 100 years in this piece for Creativepool , plus she’s giving her take on the challenger brand mindset for MediaCat - read it here . ??
Our influencer executive Aliya Machat is also in Creativepool this month, with a piece on how today’s brands can eschew the sea of same and acquire legendary status. Get the full story here . ?
And finally, our chief marketing officer Hannah Baker is pitching in with her thoughts on flexible working, namely why hybrid isn’t just for cars. Find out?her thoughts in The Drum 's piece here . ?
ICYMI ??
As you’ve no doubt seen on social, we launched a brand new white paper this month: Forget Real: Why Brands Should Aim Higher Than Authentic on Social. All thanks to our contributors, Melissa Harvey , Eve Lily Young , Georgia Hill and Kieran Hughes .?
What’s it all about? Here’s our elevator pitch:?
We hate when brands?use the word “authentic” but really mean something else.?It happens too much, and it’s become a buzzword. So we’ve broken down “authentic” into four specific synonyms that’ll be your new North Star on social.
Read it and you’ll never describe yourself as authentic again (in a good way).?
Mark your calendar???
We’re buzzing to announce SocialChain as a partner at CreatorFest this year!?
Expect to see us gallivanting around Old Billingsgate with more swag than you can shake a stick at.?
It’s taking place in London on 24 October – so plenty of time to get tickets. But the early bird price won’t be around for long, so be quick. ?
Marketing Moment of the Month ??
"Brat summer comes to an end and we're approaching autumn in a?? very mindful, very demure?? way.?
Brat spent all last weekend dancing to drum & bass in a field, followed by this weekend’s reformer pilates class, drinking oat milk lattes from an indie coffee shop and journaling long term goals. This isn't a continuum to sort people, but one that exists within everyone... very mindful.?
We’ve seen this before with clean girl vs. mob wife… Now demure and brat is the spectrum, at least for now."
Design director, SocialChain
Thanks for the support team Social Chain ??