Dec 2023: RollWorks TL;DR Insider

As we all get into the holiday??spirit and start wrapping up the year, here's a cozy holiday edition of the RollWorks Insider for you. Packed with the latest in ABM strategies, insights, and tools as we bring Q4 to a close.

Latest on the RollWorks Blog ??

ABM Holiday Gifting: Strategic Tips for Every B2B Marketer

Holiday gifting isn't just about the thought—it's about making a real impact. That's where RollWorks steps in, blending the holiday spirit with smart account-based marketing (ABM) strategies. We've chatted with our buddies at Sendoso, Alyce, PFL, and Postal to get the scoop on what really works when it comes to holiday gifting.

Whether it's a quirky note with a dog toy or a gift that celebrates a year's worth of wins together, it's all about gifts that leave a mark. Hop over to our blog for some cool tips and tricks. Let's make this holiday season unforgettable with RollWorks! Read more here ?

More ABM Strategies to stay ahead this holiday season:

?? 'Tis the Season to Invest In Your Pipeline

?? The Top 4 ABM Tactics to Try in 2024

?? B2B Marketing Predictions for 2024

Feature Highlight ??: RollWorks Advertising

Don't miss out on the biggest opportunity this holiday season??! With RollWorks' Display Advertising, you're not just advertising; you're revolutionizing the way you reach your audience. What sets us apart? Our proprietary DSP (demand side platform), a game-changer in optimizing bidding algorithms for cost-effective reach and engagement.

Here's what you could be missing if you don't act now:

• Machine Learning-driven ID targeting
• Precision targeting of high-value accounts
• Scale your personalization based on buyer journey stages.
• Unparalleled BoFu (Bottom of Funnel) impact demonstration

This is your chance to outshine competitors and make a lasting impact this holiday season. SEE HOW IT WORKS!

Customer Story ??

As a digital advisory firm, LeapPoint's strategic collaboration with RollWorks led to a substantial transformation in their customer engagement and outreach strategies. Key Highlights:

• Enhanced Targeting: LeapPoint effectively identified and reached their ideal audience using RollWorks' precision-targeting capabilities.
• Significant Opportunity Influence: In just eight months, their strategies influenced 50% of all opportunities, showcasing rapid and impactful growth.
• Revenue Increase: There was a notable 167% increase in average revenue for opportunities influenced by their marketing campaigns, underlining the financial impact of their refined approach.

Check out the full case study here!

Industry News ??

ABM Must-Have Resource ??

Don't let 2024 ?? start without being prepared! Reach more accounts and drive more pipeline for your sales team with this collection of top account-based plays, you'll discover how to build brand awareness, increase content consumption, and move your key accounts through the funnel.

Beyond that, you'll find new ways to expand within existing accounts to increase revenue and make your leadership team give you the round of applause you deserve.?Get the top ABM plays here!

Curious about how RollWorks can help you take your ABM strategy to the next level??Schedule a demo?and explore how we can help transform your business.

See you next month!