Dec. 2023 | Retail, Foodservice and Media Insights
Chocolate-covered berries, bacon-wrapped dates, cheese-filled jalape?os … anyone with tastebuds knows there’s an undeniable synergy when two complementary ingredients combine. And whether your work is in the food space or not, we can all learn from the techniques industry marketers use to engage audiences. Read on for insights from Padilla's Food + Beverage team about how to blend the best of both digital and in-person strategies for success in the New Year.?
Why In-Person Foodservice Events and Networking are Essential
According to a report by Forbes, 85% of professionals said they build stronger, more meaningful business relationships during in-person meetings and conferences. Our team experienced the importance of face-to-face interactions at the IFEC Conference which brings editors and communications professionals together to exchange ideas, share resources and discuss editorial content for foodservice-engaged readers.
Culinary Trade Show Trends and Insights
Our team keeps an eye on food and beverage trends to help our clients develop and maintain an edge in their markets.?The 2023 Chef's Roll Anti-Convention was a game changer, embracing new technologies and evolving the experience of trade shows to connect with new audiences. To leverage your next culinary event, here are some suggestions from our Food + Beverage team:
2024 Retail, Foodservice and Media Insights [Infographic]?
In the food and beverage industry, advances in technology and increased use of digital tools have intersected with an inflationary environment to drive consumer trends. Successful campaigns in the year ahead will leverage the latest retail, foodservice and media insights and lean into hybrid strategies that combine the best of digital and in-person tactics.
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Prosciutto di Parma Case Study : When the pandemic hit the foodservice industry hard, restauranteurs were forced to solve their business problems by scaling back menu offerings and sourcing cheaper, domestic products. As a premium ham product sourced in Italy, Prosciutto di Parma was at risk of being replaced. Padilla was enlisted to let restauranteurs know that from a business perspective, this fine Italian ham was worth keeping on the menu.?
Seafood from Norway Case Study : Norway is the world leader in responsible fish farming practices. Despite several inherent advantages, Norwegian salmon was failing to rise to the top of the seafood marketplace. It was clear that U.S. consumers and retailers needed help understanding the benefits of Seafood from Norway's superior salmon. Padilla was tasked with getting that story out there, to build preference among seafood-lovers and, ultimately, increase market share and sales.?
Interested in learning more? Reach out to Laura Cubillos , who leads the agency's Food, Beverage and Nutrition Practice.?
Food and Beverage News?
Clients in the News
SHIFT received Honorable Mention in the PR: Storytelling category for The Drum Awards with client McDonald's of New England.?