Debunking Myths in Augmented Reality

Debunking myths can make the difference between a technology being accepted and a technology remaining limited to its inception. Augmented Reality (AR) is a prime example that a lot of people believed to be limited to just video game?applications?but it is now growing at a rapid pace across various domains.?

In fact, augmented reality and its applications can offer a plethora of opportunities for Enterprises and other businesses which can help them improve their overall performance, profit margins, and track record among others. The technology is here to stay?and in this blog,?we will debunk some of the myths surrounding it by shedding light on how it can help industries gain prominence in the global market.?

Myth 1: AR is a fad that will pass ?

There's a prevailing opinion that AR is a fad, and that in the future we'll recognize it as such. I believe this to be nonsense. If augmented reality were a fad, then it would have come and gone by now.?

According to one Gartner study, this year there are over?120 million smartphones ?with the capability of running AR apps. That number will grow to?6.2 billion?by 202 5. The largest global brands are testing,?developing?and producing for AR. After all, if you're McDonald's or Nike, why wouldn't you want to be able to bring your products to life before your customer???

Source:?Smartphones ??

In the same way that consumers today expect seamless access to online shopping via their mobile device, they will also become accustomed to having shopping experiences brought into the real world through?mixed reality?devices like?JioGlass and other wearable tech.?

Myth 2:?Augmented reality uses too much data ?

?When Google released its first experimental app called "Google Goggles " with the?Android 2.3 (Gingerbread) update , Augmented Reality was perceived as a new way to experience the internet. It was seen as an app for identifying products and places and similar information that is available on the?internet but?displayed in real time through your device's camera.?

?This made a lot of people think that augmented reality is all about consuming data from the internet and displaying it in the real world. It is true that most Augmented Reality apps do?use this approach, but this approach is not unique to Augmented Reality alone. Most of today's mobile applications (both on iOS and Android) use this approach as well. The only difference is that instead of displaying information from the internet, they display data pulled from their backend services using various APIs. For example, when you check your Facebook notifications on your mobile device, you are consuming data from Facebook's API instead of the internet itself.?

Thus, Augmented Reality apps can use data from any source like APIs or web services, instead of being limited to data available on the internet only. This makes AR apps much more flexible than they appear to be at first glance.?

Myth 3: AR is too expensive ?

?Most of the AR apps and games we use today are free or very inexpensive. However, some consumers think that AR will only be available for high-end devices like the iPhone or Samsung Galaxy.?

?We know that there are still a lot of great apps in the app stores that have not been downloaded by so many people, because they are not so well known. This is going to be true for AR apps as well. As the technology gets better, more and more people will be interested in using it in their everyday lives.?

So, yes, it is true that today you need a high-end smartphone to enjoy some good AR applications or games, but not to develop them. We believe that?in the near future?all smartphones will support this?technology,?and everyone will be able to use it.?

The AR market is projected to be worth over $18 billion in 2023. ??

Myth 4: AR and VR is the same ?

?The biggest difference between augmented and virtual reality is the level of immersion. With VR, you're completely immersed in the digital world. You can interact with objects, look around corners and have a 360-degree view of your surroundings.??

?With AR, you're still in the real world but interacting with a layer of information on top of what you see, like looking at a skyscraper and seeing the number of floors or looking at a street sign and having it give you directions.?

?This means that users in an AR environment experience "screen presence," while users in a VR environment experience "immersion."

Myth 5: AR is just for games ?

While games are a huge part of the current wave of AR, they aren't the only application. There are countless other practical and entertaining use cases, such as shopping, education, and even medicine. For example, imagine walking into a furniture store and pointing your phone at a couch to see how it looks in your living room.??

Or going to a museum and scanning items to get more information about them. Or playing with your kids by projecting characters on the walls. These apps are already available today.

AR tech is here to stay-Going Mainstream?

There are a lot of potential myths that can be busted when it comes to augmented reality. Better yet, once you learn how things in the AR world?actually work, you may find your inner?child bursting with curiosity and wonder. After all, science is all about discovery and exploration, and there’s no time like the present to begin.?

This is your opportunity to join in and be game-changers in the emerging?technology?space.?

Lead the Revolution and?Join our Jio Glass Developers Community today???https://bit.ly/3zqG52Y ??