Debunking the Myth: Why Flexible Golf Memberships Are Not Just Cheap Golf
PlayMoreGolf
PlayMoreGolf is the UK's leading flexible golf membership provider, with over 14,000 members and 200 partner clubs.
Article written by Brad Chard
A common misconception often heard in the golf community is that flexible golf memberships are simply cheap golf, undermining the value of traditional memberships. While everyone is entitled to their opinion, it’s worth considering whether those who hold this view fully understand the benefits and strategic value of flexible golf memberships. Flexible membership isn’t about offering cut-price golf; it’s about catering to modern golfing habits, driving growth and increasing golf club revenue.
Understanding Flexible Golf Membership
Just because a flexible golf membership costs less than other membership types, that doesn’t equate to "cheap golf." As a former golf operator, I’ve always looked at the bigger picture - what value does this new membership category add to the club? What is the strategic goal behind introducing flexible membership?
Key Objectives Behind Flexible Memberships
Here are some common strategic objectives clubs can achieve with flexible memberships:
General Manager | Passionate About Member Experience | Strategic Leader | Driving Operation Excellence in Prestigious Golf Clubs
1 个月Great thoughts Brad, and I totally agree. The whole perception of whether a membership is cheap or expensive is outdated and, critically, incorrect. More operators need to be considering the "value" that is offered, not simply the price! At the extremes, a ￡4,000 membership that offers an outstanding experience (service, quality, easy access, suitability to needs etc.) can be great value; a ￡200 membership on a terribly maintained course, with poor service and tee times only available at 3pm mid-winter offers terrible value. Focus on delivered value, a little less on price, and both the business and member wins!