Debunking Millennial Myths - Part 3 of 3
Myth 3: They are too addicted to technology
Digital media pervades the lives of Millennials, due to the light-speed content updates available across the Internet. This need for the latest information and developments around them compels Millennials to be constantly plugged in, which adds to the impression of “digital addiction.”
But the truth is, it is this tenacity for knowledge, and the speed of which they want to acquire it which makes them valuable assets in any transforming organisation. We can all learn from that front. Transforming companies value Talents who are able to innovate, adapt to changes fast and harness technology to drive organisational processes and objectives to deliver the best results.
In China, our teams constantly seek to reinvent their WeChat marketing campaigns through user-generated content mechanics, lucky draws and gamifications to further delight and engage with the Consumers beyond in-store sales. This has resulted in one of our brands becoming the top skincare brand in Sephora China; a proud milestone in our accelerating growth story of Luxasia China. This is the result of millennial empowerment, coupled with sufficient guidance, the courage to try new things, and the ability to harness keen local market knowledge to drive the effective tailored campaigns.
We also should not forget that while e-commerce is growing immensely, the playing field is heterogeneous and fragmented across many different markets, and it is also our millennials who know which platforms will sell best for specific brands in specific countries. Given their tenacity and efficacy in all things “tech” and online, this is why we have 50 in-market e-commerce experts across our 15 countries and almost all of them are millennials.
As digital technology gains greater prominence in today’s businesses, transforming companies need to unleash and harness the latent potential of the digital native-Millennial to drive key business pillars and the resultant performance.
Embracing the Millennial in the Work Force
One fact that I find interesting is that among the top 3 career priorities for Millennials, making a difference is one of them, alongside compensation and flexibility. Beyond just having a “job that pays”, they are intrinsically motivated to contribute and value-add to the organisation.
This is why this entire generation is born or made for Transformation with a purpose.
Chief People Officer | Board Adviser | Angel Investor
5 年Millennials are also sometimes too quick to believe what they read/reviews. And we tend to seek out propositions (which may be goods and services) to confirm what we think already to be true (which is a difficult situation if those beliefs are untested or false). So the other side of the Millennial-coin is equally insightful. The generation after however is kind of “back to the future” and are less quick to believe what they read on the internet.