Debunking B2B Myths
LinkedIn is cluttered with vanilla content.
B2B Excellence helps declutter your thinking with a curation of content that is original, provocative, intelligent, creates a conversation and challenges your default POV.
For more content, you can follow me on LinkedIn.
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We have default perspectives as we navigate our careers, but those ingrained beliefs evolve over time. We’re influenced by our experiences and peers, and this is the natural course of progression.
But sometimes there are collective views that fail to progress.
Here are 3 perspectives I liked this week that can help broaden thinking and challenge conventional wisdom.
LinkedIn is often used (overused) as a performance channel. Its greatest attribute (precise scaleable targeting) has misguided marketers everywhere as a platform for lead gen - a healthy?reminder here on why buyers use LinkedIn. Kirill Vdov
LinkedIn sales playbook -?
Create organic LinkedIn content for our ICP?
Follow our customers
Engage with their content
Build a relationship
Fall in love
Sell them $100k in software
The problem is, only 1% of folks post here. Check out the expanded POV here to solve this. Tobias Liebsch
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Differentiation?
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B2B AI Agents
I spoke to hundreds of C level execs about Ai agents and what they can do for their organization. Here’s what I learned Alina Vandenberghe ???
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MQL Definition
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Influencer Marketing
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LinkedIn Banter
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ROI
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Brand Awareness
Same thing? Different? Do we even care? Evan Hughes
Nice piece Chris Peters there are so many more, and they are deeply embedded in B2B, for example B2B is about groups and B2C is about individuals, (we recently analysed UK businesses 74% are one person companies), another is B2B is inherently complex, not true, see https://www.adaptomy.com/post/business-buying-isn-t-always-complex-but-your-strategies-might-be-failing-because-you-think-it-is
Vanilla and, often, just factually wrong Chris Peters. We need to combat that.