Debunking B2B Myths

LinkedIn is cluttered with vanilla content.

B2B Excellence helps declutter your thinking with a curation of content that is original, provocative, intelligent, creates a conversation and challenges your default POV.

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We have default perspectives as we navigate our careers, but those ingrained beliefs evolve over time. We’re influenced by our experiences and peers, and this is the natural course of progression.

But sometimes there are collective views that fail to progress.

Here are 3 perspectives I liked this week that can help broaden thinking and challenge conventional wisdom.

LinkedIn is often used (overused) as a performance channel. Its greatest attribute (precise scaleable targeting) has misguided marketers everywhere as a platform for lead gen - a healthy?reminder here on why buyers use LinkedIn. Kirill Vdov

LinkedIn sales playbook -?

Create organic LinkedIn content for our ICP?

Follow our customers

Engage with their content

Build a relationship

Fall in love

Sell them $100k in software

The problem is, only 1% of folks post here. Check out the expanded POV here to solve this. Tobias Liebsch

Word-of-Mouth. The 'holy grail' of marketing. But is it really? Pedro Porto Alegre

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Differentiation?

Your product differentiators will be forgotten > But they'll remember your brand's face

It's about distinction, not differentiation. Peep Laja

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B2B AI Agents

I spoke to hundreds of C level execs about Ai agents and what they can do for their organization. Here’s what I learned Alina Vandenberghe ???

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MQL Definition

Are MQLs dead? No! |Do MQLs need to be rethought? Yes! Dale W. Harrison Liam Moroney

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Influencer Marketing

Prices are on the up - 700% increases… Sarah Adam

There’s a clear gap when it comes to macro-influencers on LinkedIn. Jeremy Boissinot

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LinkedIn Banter

If the algo could speak Adam Faulkner

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ROI

The trouble with ROI is that what that return looks like is highly subjective. Liam Moroney

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Brand Awareness

Brand awareness. Performance marketing. Demand generation.

Same thing? Different? Do we even care? Evan Hughes