Debunking B2B Myths

Debunking B2B Myths

LinkedIn is cluttered with vanilla content.

B2B Excellence helps declutter your thinking with a curation of content that is original, provocative, intelligent, creates a conversation and challenges your default POV.

Sign up to receive the email in your inbox every Friday.?

For more content, you can follow me on LinkedIn.

--

We have default perspectives as we navigate our careers, but those ingrained beliefs evolve over time. We’re influenced by our experiences and peers, and this is the natural course of progression.

But sometimes there are collective views that fail to progress.

Here are 3 perspectives I liked this week that can help broaden thinking and challenge conventional wisdom.

LinkedIn is often used (overused) as a performance channel. Its greatest attribute (precise scaleable targeting) has misguided marketers everywhere as a platform for lead gen - a healthy?reminder here on why buyers use LinkedIn. Kirill Vdov


LinkedIn sales playbook -?

Create organic LinkedIn content for our ICP?

Follow our customers

Engage with their content

Build a relationship

Fall in love

Sell them $100k in software

The problem is, only 1% of folks post here. Check out the expanded POV here to solve this. Tobias Liebsch


Word-of-Mouth. The 'holy grail' of marketing. But is it really? Pedro Porto Alegre

--

Differentiation?

Your product differentiators will be forgotten > But they'll remember your brand's face

It's about distinction, not differentiation. Peep Laja

?

B2B AI Agents

I spoke to hundreds of C level execs about Ai agents and what they can do for their organization. Here’s what I learned Alina Vandenberghe ???

?

MQL Definition

Are MQLs dead? No! |Do MQLs need to be rethought? Yes! Dale W. Harrison Liam Moroney

?

Influencer Marketing

Prices are on the up - 700% increases… Sarah Adam

There’s a clear gap when it comes to macro-influencers on LinkedIn. Jeremy Boissinot

?

LinkedIn Banter

If the algo could speak Adam Faulkner

?

ROI

The trouble with ROI is that what that return looks like is highly subjective. Liam Moroney

?

Brand Awareness

Brand awareness. Performance marketing. Demand generation.

Same thing? Different? Do we even care? Evan Hughes

Nice piece Chris Peters there are so many more, and they are deeply embedded in B2B, for example B2B is about groups and B2C is about individuals, (we recently analysed UK businesses 74% are one person companies), another is B2B is inherently complex, not true, see https://www.adaptomy.com/post/business-buying-isn-t-always-complex-but-your-strategies-might-be-failing-because-you-think-it-is

Vanilla and, often, just factually wrong Chris Peters. We need to combat that.

要查看或添加评论,请登录

Chris Peters的更多文章

  • Do B2B marketers really care about brand?

    Do B2B marketers really care about brand?

    LinkedIn is cluttered with vanilla content. B2B Excellence helps declutter your thinking with a curation of content…

    4 条评论
  • B2B Propaganda

    B2B Propaganda

    LinkedIn is cluttered with vanilla content. B2B Excellence helps declutter your thinking with a curation of content…

    10 条评论
  • Build (the brand) and they will come

    Build (the brand) and they will come

    LinkedIn is cluttered with vanilla content. B2B Excellence helps declutter your thinking with a curation of content…

    1 条评论
  • The 4 biggest things where b2b websites go wrong

    The 4 biggest things where b2b websites go wrong

    LinkedIn is cluttered with vanilla content. B2B Excellence helps declutter your thinking with a curation of content…

    9 条评论
  • The reality of the buyer's journey

    The reality of the buyer's journey

    LinkedIn is cluttered with vanilla content. B2B Excellence helps declutter your thinking with a curation of content…

    4 条评论
  • B2B Excellence - Lead Gen can’t grow market share

    B2B Excellence - Lead Gen can’t grow market share

    B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our…

    4 条评论
  • Measuring Brand - The Holy Grail for B2B Marketers

    Measuring Brand - The Holy Grail for B2B Marketers

    B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our…

    4 条评论
  • This is why big brands stay big, and small brands get crushed!

    This is why big brands stay big, and small brands get crushed!

    B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our…

    2 条评论
  • The 2025 B2B predictions

    The 2025 B2B predictions

    B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our…

    3 条评论
  • Who should we B2Believe?

    Who should we B2Believe?

    B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our…

    7 条评论