Debunking 5 Myths About Social Media Management

We’re floating in the abundance of information that the internet has to offer, and this information is a great vast ocean, wherein what we know is merely a drop. With this, the world of social media management is not safe from this, and there are many clouds of confusion that are formed which in turn generates widespread myths and misconceptions. Like all myths and misconceptions, these are hard to distinguish from the truth, and some are even dressed as one, created to mislead lots of people.?

With these myths circulating over the world of social media management, it is important to be aware and to distinguish what’s real from what’s not in order to move properly and to not fall into its trap.

So without further ado, let’s get it all over with and discuss the myths of social media management:

1. Anyone Can Manage Social Media Platforms

For our first misconception, people oftentimes see social media management as something that all people can do, and some even belittle social media managers for their job, because they think it’s easy. But even though a portion of this is true, in which case is that anyone can manage social media platforms, it still doesn’t deny the truth that you’ll need strategy, skill, and competence in order to succeed in social media management. Yes, everyone can do it. Everyone has their own social media accounts to manage, but a social media manager knows every dynamic and underlying algorithm in these platforms and they are skilled enough to make use of the strategies they can think of, and they are competent enough to compete with the wizards of the social media management.?

2. Overnight Success and Growth is Possible

Most people think that there are no boundaries when it comes to social media, and this includes overnight or immediate success and growth. Well, the thing is, overnight growth is possible, but only if you’ll buy followers, likers, and engagers, which are automated, inorganic, and worthless. Yes, the growth in numbers is visible, but the actual growth is not evident in any way. Similarly, success can never happen immediately too. In social media, and even in social media management, growth and success take time, and a whole lot of patience too. Not only that but the road to success and growth needs brainstorming, time management, meticulous monitoring, and a well-planned strategy.?

3. The More You Pay for Social Media, the More You Grow

This third item on our list seems to be indistinguishable enough! But let us get this straight. This is a BIG MYTH! Spend money all you want, but it still won’t guarantee your growth. The truth is there are a lot of things you can do to boost your growth through exposure and engagement. You can be helped by word of mouth, hashtag strategies, aesthetic graphics and engaging content. You can magnet your growth through these simple steps that are absolutely FREE! O why spend too much on paying for growth, when you can do it without wasting money?

4. More Content Equals More Reach

Back off! Just because you post more content, doesn’t mean you’ll have a higher reach. While there is a sprinkle of truth here, or there used to be, quality still weighs more than quantity. Although you can maintain your social media presence by posting more content consistently, what will actually get you more reach is the value and effort that you exert in your content. Numbers are always misleading in the social media management world, but most of the time, they are empty. Without value or quality, forget about those numbers.

5. Social Media Management Only Takes a Few Hours

This is entirely the other way around! Social Media Management takes lots of hours, and most social media managers exert in more effort than they have to just to ensure that they provide quality service and excellent results to their clients. Social Media Management takes time because it doesn’t end in posting or engaging. You have to plan for consistent and valuable content, you have to study the algorithms and brainstorm strategies, you have to create aesthetic and appealing graphics, and you have to keep track of your engagements and reach every post, just to ensure that the account is well-managed. And let me tell you: this doesn’t only take A FEW hours!

To top it all up, as social media users, we have the duty and responsibility to utilize this opportunity for the greater good and to serve our good and moral interests. Social media is indeed confusing because we are yet trying to comprehend the numerous changes that happen in the digital world every single day. But with prior knowledge and understanding, we will be able to blow away the wind of confusion and generate a clear sky free from any of these misleading and pervasive myths.?

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