The Death Story of SEO?

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Almost all Digital Marketers assume that SEO ranks are stable.?

Once you rank #1 or any position, you made it and stay forever with little maintenance work.?

Maybe that makes sense because that's how we used to be.?

But this is not working anymore.

???? ??????????????: the ranks for "black coffee maker" (a keyword with 1,400,000 monthly searches in the US alone) flip almost daily.

The top 3 results are bouncing between positions 1-7 regularly.?

We need to anticipate rank fluctuations and define healthy position ranges to optimize pages that rank outside them.

Start by monitoring rank fluctuations for your keywords, either in a 3rd party tool like Semrush or Ahrefs or with Google Search Console.

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1. Analyze regularly top keywords and their fluctuations.?
2. According to your fluctuations, project organic traffic.?
3. Define alerts when keywords cross rank changes with rank trackers.?

????????????????, if you are still using an outdated mental model of ranks means, your traffic projections might be faulty and will constantly drop ranks.

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By using the approach above, build your site model.

Budget allocation can vary based on management decisions, but the total budget will remain constant.?