The Death of SMS: What's New?
We are gathered here today to talk about the death of SMS.
When was the last time you sent an SMS?
Probably like forever ago!
Short Message Service, or SMS, has been the backbone of mobile communication for over two decades. It was introduced in the 1990s and quickly became the primary way people communicated via their mobile phones. However, as technology evolved, so did our communication habits.
In recent years, we've seen the rise of messaging apps like WhatsApp, Facebook Messenger, and iMessage, which offer a range of features that SMS simply can't compete with. These apps allow users to send multimedia messages, make voice and video calls, and even share their location in real time.
As a result, the use of SMS has been steadily declining. According to a report by the Pew Research Center, the number of SMS messages sent per day in the United States fell from a peak of 2.1 trillion in 2011 to 1.8 trillion in 2017. That's a drop of over 10% in just six years.
The decline of SMS has been hastened by the rise of mobile data plans, which allow users to send and receive messages via the internet without using SMS. This has led to the growth of messaging apps and the decline of SMS.
The rise of WhatsApp usage has led brands to rethink how they communicate with customers. With WhatsApp commerce, shoppers can now browse, shop and pay without any hassle. However, it's not just about sending messages. WhatsApp’s latest update has led brands to be mindful of what they send. Spamming customers with irrelevant messages won't work!
Join hands with Vizury and learn how to do it right with WhatsApp. Book your demo today.
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Assistant Manager, Marketing