The Death Of The Salesman

The Decline of the CRM: How AI is Changing the Sales Game

Last week, our AI Sales Agent, Nina, lined up 14 meetings for me—all from cold outreach. No ad spend, no DMs, just pure, smart engagement.

In a world where ad costs are skyrocketing and every business is fighting for the same digital space, it’s clear that relying on traditional social media ads -> feeding into sales teams working with CRMs - is becoming outdated. It’s time to move beyond the CRM.

A Brief History of Sales People

Since before the ancient roman times... People have been selling person to person for thousands of years. What used to be traders on the corners of streets yelling to the passing crowd about their goods for sale, has turned into sales people working with CRMs. CRM's have long been the backbone of sales and customer relationship management. Starting in the 1990s, CRMs were first hosted in house, and gradually shifted into the cloud. They promised a unified view of customer interactions and streamlined sales processes. However, the effectiveness of CRMs has always hinged on the quality of data inputted by sales teams, leading to fragmented and often outdated views of customer relationships.

Anyone who has ever built a sales team, or worked in sales, knows that one of the biggest challenges is manually updating the CRM information AND relying on sales people to keep detailed, accurate accounts of interactions.

Ultimately what ends up happening is contacts are left forgotten, inaccurately followed up, and sales people are distracted with the latest hottest prospects... Leaving food on the table!

The Shift: AI Takes Over

Now, the game has changed. AI is taking over, rendering traditional CRMs less relevant. Instead, a hybrid CRM + Sales AI Agent is taking shape, blending the two powers into one. Here’s why:

Automated Sales People: AI can, and does, do the cold calls, cold outreach, sales calls, triage calls, book meetings, follow up old leads... All automatically. Hosting live, 2-way real time phone conversations that sound human. Now 1 AI can have the output of 10 sales people. This is very powerful, and accordingly, we call our system Xeus AI.

Accurate Human Profiling: AI doesn’t just sit in a CRM waiting for input. It actively engages with unstructured data sources—emails, call transcripts, social media interactions—and learns from them. This means AI can now provide real-time insights and actions based on comprehensive data analysis, far beyond what CRMs offer.

What if you could accurately assess the 'heat' score of each contact, measure their objections, excitements, and what stands out to them? Objectively - using data - and automatically - without manually guessing and inputting this info...

Intelligent Interaction: Instead of manually updating a CRM with notes and follow-up tasks, AI agents interact directly with leads and customers. They adapt their approach based on past interactions and optimize their messages for better engagement. That's why we've developed our own technology - SmartReach AI? - a Machine Learning process for Success Outcome optimization, based on the individuals. Not only making each interaction truly hands-free (where desired), but making it hyper relevant, accurate, and tailored.

When should you follow up with that person again? What should you send them? When will you find the time to write that email based on your sales call? Well.. You won't have to.

Real-Time Optimization: If you personally made 100 calls to your targets, your 100th call would be significantly better than your first! Typical AI, like Chat GPT, does not learn or optimize for your personal success outcomes. Now, leveraging our second proprietary game changer - PrecisionPitch AI? - your AI agents split test interaction variables and get smarter as a 'hive mind' on how to win more hearts and close more deals.

Why This Matters

In today’s competitive environment, simply maintaining a CRM is no longer enough. You need a system that not only tracks but also actively improves and chases your sales process. AI provides a dynamic solution that evolves with your customer interactions, offering insights and actions in real-time. Then DOING THE WORK as a result of such.

Imagine asking your CRM to:

• Go close 5 more deals TODAY.
• Reach out to your top 20 prospects with a last minute SALE.
• Analyze all your previous calls to determine the BEST objection handles for any given objection.

With AI, these aren’t just questions you ponder or instructions you have to action —they’re insights you receive instantly, without the need for manual data entry or manual actioning.

The Future Beyond CRM

As we move forward, CRMs will still play a role, but they’ll be just one part of a larger, AI-driven ecosystem. AI agents will become the primary interface for managing customer relationships, providing a more nuanced, real-time view of your pipeline.

In this new landscape, manual data entry and manual repetition will be a relic of the past. AI will handle the heavy lifting, offering actionable insights that help you make better decisions faster. Our AI agents are already paving the way, providing smarter, more efficient ways to manage sales without the cumbersome CRM updates.

"No! I'm Not Going To Buy From AI!"

Some people will, some people won't. Just like most people used to refuse to buy online, or enter their card information online... Now it's standard practice.

For smaller purchases I think it will be more common, and for larger purchases I believe the human-to-human element will be irreplaceable, however, instead of 5 'ok' sales people, you'll have 1 excellent sales person assisted by 5 AI agent sidekicks - filtering prospects and booking appointments for him.

Then this begs to question... What happens when everyone is spammed with AI all the time to 'buy my shit'?

It's pretty easy to see this happening... And that's why we have something in the works for exactly that too. Your own personal shopping assistant / front desk lady / spam filtering agent. Sometimes opportunities to purchase things are actually valuable to you, and worth taking a look at. In this case, you'll have your own personal AI that learns your preferences and objectives, and vets, filters and assesses opportunities that come your way... Perhaps interrogating the other AI's trying to sell you stuff... and filters you the absolute cream of the crop.

My Personal AI Shopping Assistant... on Blockchain?

Going further from my previous paragraph... Clearly the bottle neck is the human assessment in these sales and purchase opportunities... And humans make very emotional decisions, which is ok for certain purchases or opportunities, and not ok for some.

In a perfect market, with perfect market distribution, availability to resources, unbounded information available, and huge quantities of data being able to take into context at any one time... One could easily argue that setting an AI free in the world with a $1000 budget to spend on me with whatever it thinks will help achieve my objectives would actually yield very strong results.

I may do this currently, but I can only assess let's say 10 options, with limited context and background knowledge. My AI on the other hand can assess 1000 options, with different variables and paths, and likely make far more powerful use of my resources - cash.

It's quite easy to see a global market economy where our personal AI Agents shop among each other on our behalf at the speed of light... And for that, they'll need Blockchain. But that's another story...

Ready to Embrace the Future?

If you’re still relying on traditional sales people or a CRM, it’s time to reconsider. Embrace AI-driven sales and see how intelligent, adaptive engagement can transform your business.

Right now there is a competitive market opportunity you can leverage, because nobody else is properly using AI at scale to SELL, there's a lot of money to be made. But if you 'wait and see'... Market equilibrium will make it's peace, and the profits will be squished just like the mass, easy profits from Facebook Ads have declined over the years too.

Send me a DM or email me [email protected] . We're opening up our second round Beta access to Xeus AI soon.