The Death of Retail

A Tuesday morning thought for ya

For those of you that have said “I will NEVER EVER use a cell phone (back in the day). you now cannot imagine life without one”

And then maybe you said, "I will NEVER EVER put my credit card number online" You've probably have done that already once this week, right?

I get it!! We were all that person once upon a time. But now the world is evolving faster than it ever has.

And in retail:

- 68 Macy’s stores are closing

- ALL Limited Stores are CLOSED

- 108 Kmart stores are closing

- 140 Jc Penny stores are closing

- 42 Sears stores are closing

- 70 CVS stores are closing

- 120 BCBG Stores are closing

- 170 Wet Seal stores are closing

- ALL 460 Sports Authority stores have closed

- Even WAL-MART closed 269 stores in 2016!!

-Family Christian Stores, Bebe stores and even American Apparel stores are closing.

-In fact, Warren Buffet has declared the DEATH of retail and sold off all shares of Wal Mart

Oh, and there are more stores that are closing and even less attendance at these barn sales and vintage events that tried to be more about the experience.

Companies are outsourcing, downsizing, and more. So think about this….

??The largest transportation provider in the US doesn’t own a single car!! (UBER)

??The new largest hotel company in the world doesn’t own a single hotel!! (AirBnB)

??Amazon just surpassed Wal-mart as the nations largest retailer, and they don’t own a single store!

Times are changing and we are QUICKLY becoming an E-Commerce society. Or as I like to call it, Commerce. Period.

And I’m thankful that I’ve become a part of it. No more gatekeepers to get your products on the shelf of stores, you can go direct to consumers. No more setting up a booth in a barn or in a church rec room hoping that customers come. Everyone shows up to Facebook every day. EVERY DAY. BILLIONS of people.

We don't have to romanticize the radio or TV anymore, we can go direct to consumers and tap into the DATA.

People tell me "Becca, I'm not good at technology" It has nothing to do with technology and everything to do with learning where the data is and where people pay attention.

And because they are not willing to learn or hire the help they need, they stick to what they know - trying to get their product into stores, selling at Farmer's Markets and coops, or attending networking meetings with an hour of 30-second commercials.

Find a company or a product that is BLOWING UP and GET INVOLVED. Create a product or find a source for a product and jump online. Like now now =)

Because this is what my team and I have done on Facebook for businesses we help:

* A local gym added 103 new members

*A bakery increased their pie sales by 40%

*A real estate company received leads at 76% lower cost

*A lawyer added 9 new clients in 1 week

*A Med Spa doubled their leads

*A dentist 2X their weekly sales

*A Chiropractor added 22 new clients in 1 week

*A lash and hair extension salon received a 50% increase in sales within 7 months

*A dog-sitting service found 80% of their employees through

Facebook Ads are AWESOME! If a business says no and they want to think about it, we just go across the street to the next dentist, spa, bakery, lawyer . . who has been watching the trends and gets it. There are plenty of business people who will argue with me and tell me that they like to shake hands in person and do business with people they meet. No worries mate, that works too, its just a slower method.

But some of you want to . . .

DIVE IN

And when you follow the ATTENTION, you will win! As a digital marketer my focus is 100% on my Facebook Ads Agency because its HOT, it works and can change your life in a million way$$$$. I work anytime from anywhere. This is how life is now.

If you are ready, there are 3 things you can do:

1. SLOW: DIY it and learn at your own pace. It can take 5 - 40+ hours to put together one proper campaign. Using the BOOST button is not a proper campaign. Nope, its really not.

2. FASTER: Go to my behind-the-scenes course in person, in Plano, Texas (just north of Dallas)

3. FASTEST: Hand over everything to me and I'll put your entire campaign together.

Whatever you choose, start now. Start learning from the greats like Jon Loomer or Rick Mulready and implementing what you know. This will give you data. Then keep moving forward from there.

One of the best decisions I made was moving from offline to online, it was slow at first then faster and faster. The death of retail is here.