Death by Email, part 1

Large organizations almost always suffer from the problem of too much email.

For starters, it's rather likely that more than half the email one receives daily in a large company are bulk emails - announcements/internal advertisements & campaigns. And unlike the consumer web, it's also unlikely that those emails came with an unsubscribe button.

And once you've painfully setup Outlook rules to automatically delete those emails from HR with 10 MB attachments of pictures that are powerpoint slides with 1990s clipart, there are email threads where half the reply-all emails are requests by colleagues asking other colleagues to not do reply-alls, you are still left with too much email.

The seasoned among you painstakingly move emails to folders or use tags to organize emails by subject and clear them with military efficiency, but that is still a tremendous amount of cognitive effort wasted on a problem that should truly never exist in the first place.

But I'd like to dial it back a bit and look at this problem through the lens of history, from the point of view of how email started. When you look at the user interface elements and design language of email, you see words like Inbox, Outbox, memos, carbon copy (Cc) and office clips (for attachments). Email was quite literally a digital version of how companies dealt with office communication using paper, typewriters, clips & actual human beings who delivered copies of messages to everyone's "inbox", which was actually a tray on everyone's table. When you wanted to send a message, you typed it out and put it in the "Outbox" and on a pre-printed slip of paper, wrote the names of the people you wanted to send it to. Those in the Cc list got a carbon copy. For the millennials here, a carbon paper allowed someone to write simultaneously on another sheet of paper.

Your physical Inbox was always sorted by recentness simply because the office memo boy who'd deliver your memos would place any new memo on top of that bundle. It might have been more useful to read and reply to memos "oldest first" so that you wouldn't have this asymmetry of the oldest messages getting the most delayed responses, but that made it less efficient for the human message delivery staff, so they left it up to employees to figure out what order they want to reply to messages.

So, why is this bit of history important? Digital email systems have just faithfully and skeumorphically replicated the physical memo delivery system on computers and TCP/IP networks. In the last 40 years, very little has changed in the design of email systems. No one thought to fundamentally rethink those metaphors till Gmail and newer versions of Outlook came along with priority inboxes and algorithmic sorting based on importance. But the vast majority of large enterprise email systems continue to be faithful digital replicas of paper based communication systems from the early half of the previous century.

So if you are wondering why collaboration remains a problem within your company, you might want to start by taking a long, hard look at email.

That's it for part 1. Part 2 will deal with what kinds of collaboration work better over email and what doesn't.


Karthik Nagaraj

Managing Director, Lead Learnvantage

5 年

very succinctly put. One knows where the design ideas came from clearly now...?

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Ankita Jaitly

Strategic Sales Consultant at Tata Consultancy Services

5 年

Totally agree to this.. 1/3rd of my day goes in sorting and archiving emails, apart from unnecessary loading the server, it also drains energy which could have better utilised focusing on imp tasks which require thinking! I am guilty of reply all as well and you are right! We need to free up other ppls time of these unnecessary communications.

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Anirban Dutta Choudhury

Senior Scientist, TCS Research | AI/ML in Healthcare Lifesciences | 20+ US Patents

6 年

Very interesting.? Another pain point worth looking at could be the huge unnecessary replication of data.?The email clients, even the alternative approaches of email system often looks like the unused garage full of stuff one doesn't intend to get rid of.

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Santosh Thangavelu

Enterprise Performance Management leader, solutioning and delivering at the intersection of business operations, talent strategy and HR technology.

6 年

Thanks for this, especially the historical perspective. Having failed on Yammer, Chatter and FB for Work, look forward to your next post. The color marking of emails was equally time consuming. Meanwhile, one tends to think on the behavioral and cultural aspects. One company I worked, nothing has been said unless it was on email. In another, if I sent you an email asking for something, it was construed as lack of trust. Why don't you simply call me and tell me types. So, in my head I processed work to have 5 C's - Creation, Communication, Collberation, Consumption, Co-ordination. My hypothesis (a) Keep Creation email free. This is sit, think, process and design piece (b) Communication - as much face to face (tech F2F included) and keep email for summarizations (c) Collaboration - use program management platforms only, so that KM is ensured (d) Consumption - exercise choice relentlessly and choose what you consume; tell people who mark you cc exactly what you don't want to be cc'ed on, use rules (they are easy these days) (e) Co-ordination - use email as no more than a carrier. The contradiction I have in my own mind to the above is the number of platforms / systems I need to log onto to accomplish different tasks. What seemed to

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Shivkumar S

Ad Tech & Data science @ Google

6 年

Not mine, but quite pertinent :D

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