The Death of Cookies: What Now? | New: Amazon Developing Influencer Tool | Last Chance! Tambo Talk Event Tickets | Important Update for Born to Run
The Death of Cookies: What Now?
Third-party cookie depreciation is perfectly timed for Amazon, as its advertising business continues to boom and AMC is set to be a driving force for any brand advertising & selling on Amazon over the coming years.
The key points to highlight are as follows:
New: Amazon Developing Influencer Tool
In the US, Amazon is trialling a new programme which enables brands to easily connect with social media, blogging and content influencers to promote their products. Sellers can access it via the 'Brand Content' sub menu in the advertising console. The programme is still in Beta (we have access on some of our US clients), and you have to be a Brand Registered user with...
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Once they're gone, they're gone!
We're on to our FINAL few spaces for our in person event on Wednesday 24th April from 9am - 11:45am.
We are hosting a fireside chat with leading brands & Amazon Ads product experts, followed by hands-on-keyboard sessions with Amazon Marketing Cloud & Prime Video experts from Tambo & Amazon.?
If you are looking to make the most of your Amazon Advertising investment and considering Prime Video Ads as an upper funnel investment opportunity, make sure to secure your space at this event before it's too late!
Secure your space below. Don't miss out! See you on Wednesday 24th April.
Important Update for Born to Run
On 20th May 2024, Amazon are changing the way they track Born to Run offers with dynamic sell-through windows. Forget static timelines—now, your Vendor Central sell-through window adjusts in real-time based on when your Born to Run purchase orders hit Amazon fulfilment centres.
Key details:...
That's all for this week. For more news on Amazon or other marketplaces, and updates about Tambo visit our blog.