Dear SaaStr: Is It Better to Wait for Investors to First Approach Me?

99% of the time — don’t play games. Just reach out.

I’ve now been the lead investor in 5 unicorns that reached out to me.? Some examples here:

If you’re super hot, and have 10+ VCs already circling around, sure play some games. Maybe. Put together a data room, run a tight process, with a firm expiration date.

But that’s not 99% of us, especially not in the early days.? And especially not these days.

Reach out, follow up, be thoughtful but aggressive. That’s what the best CEOs do.