Dear SaaS Retail Tech Companies, Your LinkedIn Pages are a Snoozefest

What year is it?

Honestly. I feel like I'm stuck in 2014 in some of these quiet corners of LinkedIn.

As I scroll through the LinkedIn pages for all these fantastic people and their unique, super cool, really awesome SaaS retail tech companies, I am astonished by the blandness of each page.

I'm so bored trying to learn about what you do that I space out and navigate away.

What does this company do exactly? I'm not even sure, but digging around and trying to figure it out has left me hungry and needing caffeine.

So, let me help you out.

Here's what is going wrong with your company pages.

Every post looks like an ad

If every time you post, you're adding in some marketing thingy with your brand colors and photos of your CEO's head in a bubble; you won't get any reach. You may not even realize you're doing this.

We are sold to almost every second of every day. When we scroll through social media, we want to feel seen. We want to feel connected. A flashy marketing post with a call to action, like,

Come check out our blah blah blah, it's the best!

No, thanks.

That looks like an ad. I don't want to be sold to even if may actually help me.

I want to feel something. I want you to make my life easier somehow, entertain me, or motivate me. Give me a reason to click see more and read your whole post. If you're trying to get me to do the work every time you post, I'm not interested.

No one else is, either.

Who are you, exactly?

I see companies miss the mark here all the time.

I worked with a company once that was super-freaking awesome! Their SaaS solution was really cool, and I wanted to help them promote their idea and sharpen their messaging. They hired me to work on something else, but the whole time I was in the background like,

You are really cool and really funny, and I don't think people know that about you.

So, think about that. What is your brand personality? Are you funny, intelligent, motivational, or thought-provoking? Your LinkedIn posts should reflect that. You don't need to be overt with it, but it should be in there.

People should want to click on your posts because they know they're going to get ______.

Right? What is it? Figure that out and nail it every time.

You don't post enough

You really don't.

I get it, you're busy. Maybe you don't have the budget for a robust LinkedIn strategy, but you should make room for it. Because posting once a week isn't cutting it. Posting your bright marketing ad square twice a week is a no-go.

Having all your execs repost that bright marketing ad square is even more boring and it will not bring you new clients.

If you want to be seen and show people how valuable your tech is, post at least three times a week. More posts could be better, but three will give you a solid foundation.

If you post three times a week, you'll get a pretty good idea of what's resonating with people, too. From there, you can build on what works, and you'll know what isn't working.

Want millions of views?

In the past year, my LinkedIn posts have received 10 million views. The majority of my posts are ALL TEXT.

Think about that.

No photos. No slick marketing. They're all words.

They're words that resonate with my readers because I know who they are. I understand their challenges deeply.

I don't get distracted by video, LinkedIn audio events, or selfies.

I may incorporate video or photos once in a while, but it's not my primary strategy and I won't let myself go off into the weeds there because I have the data that shows me what works.

So, please, SaaS retail tech companies, up your LinkedIn game.

Reduce the posts that look like ads, get your personality clearer, and post more often. You'll be amazed at how your community comes together. It's super cool.

I'm cheering you on!

Hey, I’m Kit. ?????? I'm a retail leader turned writer.

I write for world-class SaaS Retail Tech Companies.

Let’s talk.

https://calendly.com/kitcampoy/meet_kit