Dear Micro Business Owners, Let Me Talk To You For A Minute!

Dear Micro Business Owners,

As a consulting professional, I wish to have an honest conversation with all of you.

Every business is unique, yours is too. Therefore, you cannot depend on a generic advice and a Google search for your strategy/plans.

After speaking with 100+ Micro Business Owners, I have realized some incredible insights about how an average micro business owner thinks. First of all, let's establish the category in a more objective manner as to clarify which businesses fall into "Micro" category.

Criteria -

• Any manufacturing business with less than 1 crore capital and any service providing business with less than 10 lakh investment.
• Any business with less than 5 Crore turnover.

We all need very specific solutions and that's why I'd started Culturisk.com. To help businesses and professionals induce research, strategy, and culture into their day-to-day life. Let me show you how it works with a 1-on-1 discussion.

It's natural to feel apprehensive about seeking consulting help, but it's crucial to remember that it can be a game-changer for your business. Especially when you have no external help from a strategist or research expert.

I have helped several businesses in the past, and I assure you that with my support, your business can achieve great success too. My aim is not just to increase your revenue but also to help you strengthen your business model and revenue model both!

With my assistance, you can gain insights into your business's strengths and weaknesses, identify areas for improvement, and develop strategies to grow and expand. I can help you streamline your operations, research and strategize your daily work!

Below are a few of many different problems that majority of micro business owners are facing:

Insight #1 - They do not have great comprehension & communication skills.

Not accepting or denying having problems with their businesses. Working hard without clarity of thoughts, plans, or actions. Communicating one-way and not allowing a collaborative environment.

Insight #2 - They cannot deal with objective truth and make decisions based on emotions.

They will take it personally and be offended if you try to ask about their sales performance, revenue, or any sensitive business information where the business is lacking, especially when asked by an outsider.

It is neither arrogance nor pride, it is simply the fear of being judged that stops them from progressing.

It is considered rude or arrogant to point out that majority of these businesses are either stagnant from last 5-10 years or regressing in their business journey.

Insight #3 - They do not have 2nd line of leadership.

They believe in putting their all in but in order to make it work and save money, they overwork and exhaust themselves. This affects patience, level-headedness, stability, and creativity. A 2nd line of leadership is very important to delegate majority of your workload of daily tasks.

A business owner, whether his business is micro or small or medium, must reserve his time for macro-management and strategic long-term goals and not micro-manage everything.

I have 17 more insights to share. But let me see if anyone is interested to read them first. Comment down below so that I can write about the remaining.

I urge you to share some of the most common problems you face in taking help from consultants/strategists/marketers outside your business.

How about we hop on a virtual meeting, and I help you simplify some of your business problems in approximately 30-minutes?

Together, we can take your business to newer heights, if not, in worst case scenario you'll probably have a new business friend to catch-up for a coffee sometime!

Sincerely,

Rajat Maske

Owner at Culturisk

+91 7620758648

www.culturisk.com