April Recap

The landscape of professional sports has changed.

Pro athletes have gone from hometown heroes to international celebrities. Massive organizations like the NFL operate more like corporations than community members. Yet you'd be hard-pressed to name any other industry in the US with customers as passionate and loyal as sports fans.

Lately, there's been a big push for organizations like the NFL and MLB?to allow teams to raise capital from their own communities; right now, only the Green Bay Packers can legally do so. The Packers raised $65.8M from more than 176,000 fans through their 2021 DealMaker campaign—and while they remain the only example of a major American pro sports team offering fan ownership, they also remain the most powerful case study for just how much money is being left on the table.

Sports organizations can garner more than just capital with this strategy; research shows customers who become shareholders drive 54% more value into the brand and show 60% more brand loyalty and engagement. They are empowered to care on an entirely new level.

Fans are the lifeblood of all sports leagues—and decision-makers know that growing and nurturing those relationships is more critical than ever today. We're proud to be at the forefront of the fan ownership movement and hope more teams will follow the Packers' example in 2024.

Product Updates

?? Advanced Email Builder & Content Templates

We are thrilled to announce that our most advanced email editor ever just rolled out to every customer using DealMaker Engage, our community-building and IR platform. The new editor is intuitive yet powerful, featuring modular drag-and-drop content sections, multiple personalization options, and a library of free templates that make engaging with your audience a breeze.

In case you're not familiar,?Engage is a supercharged CRM that helps you build, manage, and monetize your community. You can use it to:

• Upload, organize, and manage your contacts
• Send company updates to followers and investors
• Build momentum for a potential future capital raise
• And much more.

All these features and more are included for free in Engage—check out the video demo here. If you want to try it out, just click here to sign up.

Latest Case Study: LiquidPiston's $50M Multi-Year Raise Strategy

?? Video Interview: NeuroStreet's Sean Kozak

We recently had the privilege of sitting down with Sean Kozak , founder and CEO of NeuroStreet , to discuss the innovative strategies behind their successful capital raise. In the challenging financial landscape of early 2023, NeuroStreet, a fintech trading platform and educational ecosystem, successfully raised a multimillion-dollar Series A from accredited investors using DealMaker technology.

?? Watch the full interview to discover:

• How NeuroStreet navigated the complexities of a significant capital raise during a serious market downturn
• The strategic moves behind NeuroStreet’s acquisition of TickBlaze, a powerful hybrid trading platform founded by Daniel Tochner
• Sean's valuable insights on investor relations and maintaining trust while raising
• And much more