Dealing with Ad Standards Violations: Transparency Concerns in Online Advertising

A new research report has accused Google of violating its promised standards when placing video ads on third-party websites, raising concerns around the transparency of the tech giant’s online advertising practices. According to Adalytics, around 80% of the time, Google fails to meet its own ad standards by placing ads in small, muted, automatically-played videos off to the side of low-quality sites, which don’t meet the standards for Google’s monetization. Adalytics gathered data from over 1,100 brands between 2020 and 2023, sharing that major global brands have been affected.?

What does this mean??

Advertisers are demanding refunds on behalf of invalid traffic, and the report highlights the opaqueness of the digital advertising market and the challenges brands face in ensuring ad placements align with their expectations.?

Gain confidence in your ad spend

At Native Touch, we combine data from the leading viewability, brand safety and fraud measurement companies with advanced optimization tools and processes to ensure that the ad placements provide the quality our clients are looking for.

The Native Touch platform also prioritizes user preferences by allowing the user to select audio-on or off, which allows them the freedom to? choose based on their environment and preferences.?

Finally, we maintain extensive blacklists (and work with advertiser-specific blacklists) of Made for Ads and non-brand-safe sites, with very low non-compliance rates, ensuring that our clients' ads are always being displayed in reputable, brand-safe environments.?

Together, these measures contribute to a high-quality advertising ecosystem for our clients that they can trust.