■Dealership Teams are stepping up to engage customers■

■Above all, professionalism and effective communication are paramount.■

March 14, 2024 ARI_wb_sk

With the high cost of cars, it's no surprise that consumers are concerned.

■Car dealers are stepping up to engage customers as new and used vehicle distribution is on the move.

Negotiating a fair price is still the biggest worry for many car buyers.

■Data shows an uplift in helpful customer communications from dealerships as they seek to secure revenue increases.

■Researchers also identified the top confidence boosters cited by customers who buy a car from their chosen dealership.

■The top of the list was how approachable and friendly the business is, followed by honesty and trustworthiness, being given space to make decisions, professionalism, and good communication across phone and email.

■These demonstrable soft skills were ahead of good reviews and having a wide range of cars.

As dealerships continue to find ways to engage customers, it's important to remember that the personal touch matters.

By building rapport and providing helpful communications, dealerships can build lasting relationships with customers and boost their confidence in their purchase decisions.

With Automotive Regards,

Werner, Luis, Steffen On behalf of the Team

#Automotive #Retail #Inside

#Dealership