Dealers who used Active Shopper Network? audiences in their Amazon advertising saw a 2X to 5X boost in sales

I’ve called 2024 the Year of the Audience, which I firmly believe is being proven right now in the industry. In this article, I wanted to share a great case study which supports this claim. Dealers are looking for measurable strategies to improve the sales associated with their advertising campaigns, so this study felt perfectly timed for the current sales environment.

?Last year we partnered with Dealer eProcess, who is an Amazon Advertising Partner, to test our audience data in their Amazon advertising campaigns. As I’ve shared in previous LinkedIn articles, based on the Active Shopper Network?, less than 25% of the audiences being sold in the marketplace as “in-market” shoppers were actively shopping for a vehicle.

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Putting Our Research to The Test

If our research was correct, the Amazon advertising powered by the Active Shopper Network? should significantly outperform the Amazon recommended audiences. We were so pleased to see the results of our partnership, which are displayed below:

The impact of our data (blue) can be clearly seen. We mapped exposed households to actual sales in the dealer’s DMS.? The orange elements showcase the historical impact of other audiences used for Amazon advertising mapped to sales in the DMS.

According to Megan Horton, VP of Product at Client Command, “From August 2023 to March 2024, for every 616 prospects targeted on Amazon from an Active Shopper list, a sales transaction occurred.” Megan’s analysis supports my thesis that 2024 is the year that dealers start to understand the power of high-quality audience data, which is mapped to Active Shoppers?.

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Partnership with Dealer eProcess

Dealer eProcess is leading the automotive industry with innovative advertising solutions powered by the Everest retail platform. DEP the first OEM approved, full-service digital marketing agency to introduce dealers to Amazon advertising. We are excited to see that DEP can now offer our premium audiences to their customers who demand the highest quality outcomes for their ad dollars.

Dealers need more tactical solutions to accelerate vehicle sales.

Our patent for the Active Shopper Network? was ahead of its time, but now agencies and dealers can get on-demand audiences to power their marketing campaigns instantly. Our audiences are comprised of Active Shoppers? and not consumers who were in the market 30-60-90 days ago.? This case study is just one example of how digital advertising campaigns can be enhanced with better targeting data.

Dealers and agency partners who are interested in learning more about leveraging the power of the Active Shopper Network?, can connect with the Client Command? team here!

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Come See Us at DMSC

?If you are attending the 2024 Digital Marketing Strategies Conference (DMSC) in Austin Texas, June 2-4th you will be able to sit down with our team to discuss how you can better leverage the Active Shopper Network?.