Deadly Web Design Mistakes That Will Harm Your SEO
OOm Singapore
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Search engine optimisation (SEO) is actually more than just researching keywords and optimising backlinks. When it comes to SEO, you have to consider all the factors that will affect your rankings, including?web design in Singapore.
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The key is to engage a web design and maintenance agency in Singapore to avoid making common web design mistakes that would harm your SEO. Remember, your website is the front door to your business in this digital time and pace. That is why you should absolutely make the most of it and give your viewers a good first impression.
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To ensure that you will not commit web design mistakes, let us look at some deadly web design mistakes that will harm your?SEO!
1. Failing To Optimise Your On-Page SEO
Also known as on-site SEO, on-page SEO is the practice of optimising various front-end and back-end website elements. Doing so can help you rank well in search engines and earn more organic traffic. This process includes content, meta-tags, titles, links, anchor text, and more.
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Search engines use web crawlers, to navigate through websites and analyse their quality of content. Since these crawlers are not human, they cannot judge a website based on its visual appearance. Instead, web crawlers rely on texts to evaluate a site’s SEO.
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Remember, on-page SEO is important because it helps search engines understand your website and its content. As much as you can, optimise your website’s on-page SEO to ensure it will get recognised by search engines.
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Some good examples you can utilise to step up your game with?web design in Singapore?are maintaining consistent typography, adding alt text when placing images on a web page,?understanding that web design also focuses on technicalities, including social follow and share buttons, and many more.
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People are naturally visual learners, so incorporating web design elements such as images, videos, animations, plugins and, most importantly, texts is valuable. Pleasing your web visitors enhances their user experience and increases conversion rate, thus, reducing bounce rate.
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FIND MORE TIPS HERE:?The Relationship Between Web Design & SEO
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2. Poorly-Designed 404 Page
Often called an error page or ‘Page Not Found’ page, a 404 page is a status code that indicates a website user reaches a domain with no information or is an unavailable page.
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It can be due to wrong URLs, broken web pages, URLs that no longer exist within the website structure, or when the product is no longer available. Sometimes, 404 pages can also happen if your website is overloaded with traffic. This commonly happens in concert ticket selling due to the hundreds of thousands of fans flocking up to get their own passes.
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Below is a good example. Taylor Swift fans lined up at?Ticketmaster. However, due to the surge in traffic, the website ended up crashing.
When this happens, the web design strategy in Singapore you can use is to redirect them to another page on your website through buttons. That way, they will not resort to leaving the site.
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Look at this one from MAC Cosmetics. Instead of just leaving their customers hanging on this 404 page, they left a question and, at the same time, provided suggestions with hyperlinks below. MAC Cosmetics decided to redirect them to their most popular web pages: SHOP BEST SELLING, SPECIAL OFFERS, and CONTACT US.
Additionally, MAC Cosmetics also added a pop-up that urges users to sign up and subscribe to their newsletter for a 10% off discount!
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Here is another innovative 404 page. When you look for a product already unlisted or not available anymore by Jack Daniel’s, the brand will direct you to this guessing game page. Their strategy is to keep their consumers and website visitors entertained.
Once you successfully guess Jack’s birthdate, the website will lead you to another page that redirects you to their home page.
3. Poor Website Design Or Layout
Having a greatly designed website layout can be your ultimate secret to success in SEO. The essence of planning and strategising your layout properly can bring benefits to your company and website.
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A well-functional, greatly-designed?web design in Singapore?is one of the key factors that could influence your website visitors to be your customer. Organise your content, and plan your layout. These can eventually urge users to complete a conversion goal. You can drive them to take action on your website. Be it signing up for a newsletter, adding a product to their cart, booking a service, enquiring, or buying an item from your store.
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A poorly-designed layout often results in users getting stuck in a loop where they cannot make sense of your content. And this only means one thing—they will not be coming back.
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What makes a layout poorly designed? This can include a chaotic template, missing grid, lack of contrast, unpleasant colour scheme, inconsistent style, and many more. Lack of design and layout elements can also be a major factor.
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4. Not Using Pop-Ups Strategically
From the name itself, a website pop-up is a window that pops up randomly in the user interface, even without the user taking intentional actions. They have become crucial tools for digital marketing.
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Incorporating pop-up ads is one of the strategies website owners can take advantage of so they can influence users and visitors to take action. You can drive them to sign up for discount promos, register for exclusive access to the latest drops, get membership perks, and the like. The key here, though, is to design your pop-up well to get the actions and results you want.
Pop-ups can help you drive conversions and increase your customer base. According to OptiMonk, newsletter promotion pop-ups have a?5.10% conversion rate.
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Some good examples of newsletter promotion pop-ups are these two leading athletic brands—Nike and Adidas.
If your business is in line with e-commerce, you can also consider pop-up ads that prompt them to shop like how Sephora did it.
Pop-ups are perfect for online stores. You could show a pop-up to first time-visitors and encourage them to sign up for a subscription. Doing so should help you grow an email list, allowing you to send updates and ads to subscribers.
5.?Prioritising Website Aesthetics Over User Experience
While the aesthetic of the website’s appearance, the logo, the colour scheme, and the typography is essential to align your branding, the functionality of the website still takes precedence when it comes to a well-developed website for search engines and users. Part of?web design in Singapore?is ensuring your visitors get the best browsing experience. If you do the opposite, it may push them away, and they may find another website to check out. Here is the key—you should maximise and balance between designing a website with a good user experience as well as a good interface.
KNOW MORE:?How Does User Experience (UX) Affect SEO?
Discover More Web Design Mistakes
Web design mistakes from pointer numbers 6 to 20 can be found on our website. To discover the rest of the web design mistakes, please visit our blog article today!
Wrapping Up!
With the right?SEO agency in Singapore, a well-planned web design strategy, and an effective SEO campaign, you surely will achieve success in the industry and reap more benefits, such as driving traffic and making sales.
Consider partnering with a web design agency in Singapore like OOm!?Contact us?or leave a message on our website if you are interested in our?website design services.