The DCMN Drop #5 → How to choose the right marketing channels, learnings from a product redesign and STOP THE WATER WHILE USING ME campaign

Welcome to the fifth DCMN Drop newsletter!? With cyber month in full swing, we wanted to take a deep dive into various advertising channels and what to bear in mind for building successful campaigns. Read more below, but first, remember to hit subscribe to get the inside scoop directly to your LinkedIn inbox every two weeks.

Happy reading!

How to choose your marketing channels ??

Half of marketers participating in a recent survey claimed that they felt they wasted 0-20% of their marketing budget on the wrong channels or strategies. If this feeling sounds familiar, you first need to build a solid understanding of the benefits of various channels. Read more here.

What is Digital Out-of-Home? ???

Today, digital out-of-home (DOOH) is one of the fastest-growing forms of advertising, as more and more businesses seek to reach consumers where they live, work and play. Billboards and bus stops are becoming even more interactive and engaging, turning heads and driving results for brands. Learn more about this channel here.

Are you running TV campaigns right now — or planning to in the future? If so, you’re probably wondering if it’s a wise investment. And the best way to find out is via TV tracking. DC Analytics is our proprietary attribution solution that will help you to get the most out of your TV campaigns. To help you lower costs at this crucial time, we're offering a special Cyber Month deal of 30% off! Find out more.?

The importance of user feedback for a product redesign ??

Micha? Ma?kiewicz , Senior UX Designer at DCMN, shares his learning from the product redesign of DC Analytics, our TV attribution and analysis tool that allows marketers to measure their campaigns. Learn more about how to manage a long redesign process with 12 clear steps that will make your job easier. Check them out here.

Proud to work with sustainable brand ??

At DCMN, we are very happy to work with businesses that strive to? have a positive environmental impact. Today we are proud to share our first digital campaign for STOP THE WATER WHILE USING ME! Find more about their mission and campaign here.

That's it for November - remember to subscribe to keep receiving our content highlights in your LinkedIn inbox. We’ll be back in two weeks!