The DCMN Drop #2
Welcome back! Here we are with the second biweekly roundup of our latest and greatest pieces of content. As promised, we’ll be sharing our DCMN highlights, including the latest expert marketing advice, industry insights and wider stories from the world of advertising.?
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Happy reading!
How posterXXL Aced Their Golden Quarter Strategy ????
One thing is sure — the year's final months are crucial for all e-commerce businesses. posterXXL , one of Germany’s leading online retailers for photo products, managed to increase their website visits and industry share with a lean creative strategy that drove both their brand and performance metrics through the roof during Black Friday, Cyber Week and Christmas. Find out how DCMN’s Munich team, in collaboration with our Creation and Production department, helped posterXXL make the most of these shopping holidays here.
How to Build an International Marketing Strategy ??
At some point in the growth trajectory, brands start to think out of the box – or more specifically, out of their primary market. If you are looking to break into a new market, but are not quite sure where to start, here is a comprehensive guide for digital brands looking to make it internationally. Learn more here.
Sometimes life sucks, but…???
?Given the current news cycle, it’s natural to feel pessimistic about the state of affairs, and it can be hard to get out of that slump.? So we want to share our learnings from Tali Sharot’s wonderful talk, ‘How we learn new actions – even in stressful situations’.
Lastly,? Matthias Riedl also spoke to Rabbit eMarketing Founder Uwe-Michael Sinn about the three biggest mistakes in email marketing.
That's it for now - remember to subscribe to keep receiving our top picks to your LinkedIn inbox. Until next time!