#day5 - "When you understand consumer behavior better, You can be a market winner."

Today is day 5 of the 21-day challenge, and I will continue 21 days challenge till lockdown. I will be posting tips for Digital Marketing awareness and understanding Digital Marketing in a better way for the next 21 days at Digital Marketing Careers related to business, startups, and digital marketing.

I will be posting 15 content and 7 podcasts during this period.

The fifth content is out today 9.46 PM ??

Hopefully, we will win this battle against COVID 19

#digitalmarketingcareers #codeinventive #monarchwebworld 

#Day5

From last two days, we have been talking about user and user behavior; let's take a deep insight into the same.

Many people make the mistake of using generic demographics like age, profession, and location to understand the buyer.

However, apart from the generic demographics, analyzing more about customer acquisition data helps to know and understand more.

I am going to share a couple of ways that are going to be helpful for you to know more about the buyer, buying behavior, and, indeed, grow sales.

• If you have a website from where you are generating online sales, always use Google Analytics - It's free.
• However, the acquisition part of Google Analytics lets you know your customers in a better way.
• In the Customer Acquisition column in Google Analytics, you can see and analyze which platforms your customers are using to reach your brand.
• The Behavior Flow in the behavior section from Google Analytics lets you know your user's behavior, what all pages they are browsing.
• Based on the same, you can make necessary changes on your website and other digital assets to make it more user friendly and relevant for your customers with an appropriate Call to Action.
• Google Analytics lets you measure your advertising Return Over Investment through appropriate Goal Settings as well as track your social networking sites, videos, applications, and more.
• Google Analytics is a reliable tool; there are multiple features in Google Analytics; we may take a deep dive on the same on a later date.
• Tools like Hotjar, let you analyze the user behavior more appropriately. It lets you know the exact point for drop off in conversions and the point from where the user is not navigating further. It allows you to check Heatmaps, Recordings, and more.
• Apart from Google Analytics, Facebook is also one of the best tools to understand your user behavior. Facebook Business Page And Ad Insights provide valuable data, which helps you know your buyer more.
• Another tool that is user friendly to understand buyer behavior is the analytics information from your business account dashboard of Instagram that can provide you with demographic insights into your followers and ideal customers.
• Use Surveymonkey - It helps you to survey your customers and take the feedback from the users to improve customer experience, user interface, appropriate call to actions, and many more things.
• Email the users, get their response, and know your customer's persona more.
• Make a data chart, analyze the data, whenever you make any necessary changes in your digital assets as per the user behavior, check the changes in the data, and build a strong persona of your buyer.

Indeed you would be able to:

• Recognize who to target
• Improve your communication to those target prospects
• Do a better job of qualifying and quantifying who is ready to buy
• And indeed improve your digital assets, sales, and customer service.

Once you know your customer better, you need to know the buying cycle of the buyers, about which we will discuss in detail in tomorrow's post.

Stay Home Stay Safe.

Monarch Jaiswal