A day at NBA Park Gramado, the league's showcase in the world. With a visit to Dunk Park Porto Alegre, the best basketball center in Brazil
Today the newsletter is special. Unlike the usual, data and insights, the theme is marketing experience. More than that. a NBA Live marketing experience in the format adopted in the US, Disney Institute , the Disney culture.
I took a vacation with my daughter and wife, and we went to Porto Alegre and Gramado, in order to visit NBA Park, the first permanent NBA′s entertainment center in the world. The region is the south of Brazil, close to Argentina and Uruguay.
The NBA PARK created by the National Basketball Association (NBA) in Gramado,123 Km from Porto Alegre, is a unique showcase, with basketball and entertainment experiences, in a format that Brazil has never seen before.
Gramado has numerous theme parks, (NASA, for example) and the NBA has already found a local partner with a demand created around. The great challenge is to take Brazilians to Porto Alegre and from there to Gramado. I did and it was wonderful!
The model practiced is totally fan centric oriented.
The fan enter with a high expectation and leave excited, in how they exceeded what you expected.
High-level entertainment.
The NBA Park offers different entertainment formats, with activities for everyone. In each location photographers recording everything.
They use and abuse of NBA visual and estetich. And the activities have a lot of technology. There's a small wooden court, just like the NBA, where everyone can feel the NBA vibe as an athlete. Every fan can go as many times as they want.
There are shows, throwing competitions, museum, locker rooms, skill testing, wingspan, speed. There's a lot of technology involved as well.
It's literally the NBA's marketing experience, without having games. Where the fan is the center of attention. And of course, finished in an amazing store.
I stayed from 10:30 a.m. to 6:30 p.m. and would stay a lot longer, if I could.
Incredible!
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High service level
In addition to everything I have described, what caught my attention is the service level, on all fronts.
From cleaning, being done discreetly all the time, highly trained professional or an impeccable bathroom.
Great organic restaurant
The NBA Park restaurant deserved an exclusive post. It is a branding class with different visual elements and high quality of service, with organic food in a high level.
Overlooking the court, with extremely attentive and well-trained staff.
Marketing class from start to finish.
A visit to Dunk Park Porto Alegre, the best basketball center in Brazil
In Porto Alegre, very close to the Airport there is an unique basketball and entertainment complex in Brazil, the Dunk Park.
Dunk Park is a Sports Value′s partner,in our basketball division.
Upon entering the Dunk, you are impacted with an incredible look, hip hop, bar/ restaurant and impeccable courts, with FIBA certification.
By the time you walk in, it feels like you're listening to your favorite playlist. It's an unique new language, a contemporary basketball.
The venue became an entertainment hub with basketball and football games broadcast. A place that deserves to be visited on before or after NBA Park′s visit.
You can train, be part of amateur teams, or simply rent a court or a table to play with friends.
I played as a family, especially with my 12-year-old daughter, my 2x2 double.
An unforgettable experience.
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1 年To make the world a more comfortable and fun place for children, we need strong partnerships. You must open the door. You are at the top, but many brands that grow and become isolated every day are experiencing project difficulties in the name of renewal and continuity. More participation and development is possible with new formations and unions. For this purpose, NBA, WNBA, You should implement more global and healthy projects with monotonous giants like DISNEYLAND. Although there are many children's foundations and organizations in the world, the problems do not end. It would be nice if you could produce projects together and open NBA & WNBA halls near you with Marriot Nigeria, South Africa, Kenya, Tunisia units, especially in Africa. Disneylan park is extra. The main purpose of this is to ensure that these giant activations, which are stuck in their places and tired of abuse in the electronic environment, go to hungry and longing places in the world. To help the needy and longing children in those poor regions, who are hungry for all kinds of motivation, self-confidence, on-site development and one day in the NBA WNBA halls in America. is to demonstrate with their identities.
Experienced Commercial leader in Sales and Partnerships, Licensing, Merch, and Retail, with a proven track record of driving revenue growth. Expertise in Sports/ Entertainment Consumer Goods & Strat Business Development.
1 年Súper ??
Head of Marketing Partnership & Merchandising Latam
1 年Fico feliz que tenha gostado!