The day the music died
People used to listen to music on vinyl records.
Then came cassettes and CDs. The Walkman allowed people to carry their music with them. This was followed by the Discman. The iPod allowed you to carry 10,000 songs in your pocket. Today, even MP3s have become extinct and streaming services have taken their place.
Music hasn't died. In fact, there is more music being made today than ever before. No doubt this has led to a massive increase in piracy. Artists cannot expect to sell millions of records and live happily ever after*.
At the same time, the barriers to creating music and getting it out into the world have reduced. How people consume music has changed. The same thing applies to marketing. As long as there is a product or service, it needs marketing.
If you meet someone who is hell-bent on preserving how marketing was done, they will tell you it's dead. That the customer has the attention span of a goldfish and that there is no hope. You then meet someone who is pushing boundaries, trying new things, and doesn't mind failing.
It's always to easy to criticize the changing times instead of keeping up with them.
*Michael Jackson's Thriller is the best-selling album of all time. It has sold 66 million copies to date. In 2019, Taylor Swift's Lover was the best-selling album. It sold 1.09 million copies.