The Day in The Life of An Email Marketing Manger

The Day in The Life of An Email Marketing Manger

As an email marketing manager, my typical day involves juggling various tasks, ranging from crafting engaging subject lines to analyzing campaign performance. It's not always easy, but it can be made more enjoyable with a touch of humor. So, let me take you through my day with a humorous twist!

The day begins with me checking my inbox, which is usually flooded with emails from various stakeholders. It feels like a game of whack-a-mole trying to reply to everyone, but hey, at least I'm getting my cardio in early in the day!

Next up is brainstorming ideas for the next email campaign. I often find myself staring at a blank screen, wondering how to make our product sound exciting. It's like trying to sell ice to an Eskimo. But then, a brilliant idea strikes me - what if we just send them pictures of cute animals with our product photoshopped in? Who can resist adorable puppies, right?

Now it's time to design the email. As much as I try to be creative, my design skills are questionable at best. So, I rely heavily on stock photos and templates. I call it "artistic interpretation." I mean, who doesn't love a good stock photo of a person jumping with excitement for no apparent reason? It's practically a staple in email marketing.

Once the email is ready, it's time to send it out to our subscribers. But not without testing it first! And by testing, I mean sending it to myself and a few coworkers and asking them to check for any errors. It's like a little game of "spot the mistake." And, of course, there's always at least one mistake. But hey, nobody's perfect, right?

Finally, the day ends with analyzing the performance of the campaign. This is the moment of truth. Did our subscribers open the email? Did they click through? Did they make a purchase? It's like waiting for exam results, except there's no bell curve to save us. But, hey, even if the campaign flops, at least we tried, right? And we can always blame it on Mercury being in retrograde.

In conclusion, being an email marketing manager can be a stressful job, but it can also be filled with moments of humor and laughter. By injecting a little humor into our daily routine, we can make the job more enjoyable for ourselves and our coworkers. And who knows, maybe even our subscribers will appreciate a good joke or two in their inbox. Just don't make it a "knock-knock" joke.

Marelys Popoter

Admissions Professional

9 个月

Thanks for sharing. I am considering going into email marketing.

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