Day 98 - SFMC Learning Marathon

Ready to maximize your Salesforce Marketing Cloud (SFMC) Journey Builder experience? Here are some powerful flow activity combinations to craft personalized, high-impact customer journeys that truly engage! ??

1?? Personalized Welcome Series

• Activities: Decision Split → Wait → Email Send → Update Contact → SMS/Push Notification Kick off new relationships with a warm, segmented welcome flow that combines Decision Splits, Emails, and SMS for a personal touch.

2?? Re-Engagement for Inactive Users

• Activities: Engagement Split → Email Send → Wait → Decision Split → Push Notification Re-engage quiet contacts with an enticing email and a gentle push notification reminder for those who need it.

3?? Cross-Sell/Up-Sell Journey

• Activities: Decision Split → Email Send → Wait → Update Contact → SMS Notification Target existing customers with curated offers based on purchase history, boosting conversions and loyalty.

4?? Abandoned Cart Recovery

• Activities: Email Send → Wait → Decision Split → Email Send → Push Notification Convert those unfinished checkouts with a series of timely reminders and push notifications.

5?? Post-Purchase Nurturing

• Activities: Email Send → Wait → Update Contact → Decision Split → Push Notification Build loyalty after the sale with thank-you emails, tailored tips, and feedback requests.

6?? Event Promotion & Reminder

• Activities: Email Send → Wait → Decision Split → SMS Notification → Email Send Drive attendance for webinars or events with well-timed SMS reminders and follow-up emails.

7?? Customer Feedback Journey

• Activities: Email Send → Wait → Decision Split → SMS Notification → Update Contact Gather valuable feedback through targeted emails, followed by SMS reminders for non-respondents.

8?? Product Onboarding

• Activities: Email Send → Wait → Decision Split → Push Notification → Update Contact Welcome new users with a friendly onboarding journey, guiding them through each step.

9?? Loyalty Program Engagement

• Activities: Decision Split → Email Send → Wait → Decision Split → Push Notification Encourage loyalty members to redeem rewards with timely, personalized messages and reminders.

?? Multichannel Lead Nurturing

• Activities: Email Send → Wait → SMS Notification → Engagement Split → Push Notification Keep your leads engaged across email, SMS, and push notifications to move them forward seamlessly.

With SFMC’s Journey Builder, you have the tools to create customer experiences that are both meaningful and memorable. ??

What’s your go-to Journey Builder combo? Let’s share ideas!

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