??Day 6/30: PHENOMENAL EVENTS : The Evolution
Ekta Tejwani
People & Teams | Talent Hedge Fund | Ex-Founder - Community Matchmaking Mothers & Mother:Founder | FemTech | Mentor @ NUS | Female Entrepreneur 2021 SEA Award | ALIBABA HK Top 10 Startup | Well Design Life
As I delve into the intricacies of organizing events, both in the tangible world of in-person gatherings and the dynamic realm of online interactions, I am reminded that this journey demands a delicate dance of planning, engagement, and purposeful execution. It's an art, a symphony of focus, creativity, logistics, and curated experiences tailored to meet the unique needs of my audience.
The Evolution
My canvas for crafting remarkable events starts behind the scenes, with the trusted companions of Excel and Notion. These platforms, renowned for their colossal master sheets, become the playground where I mold event maps, Gantt charts, and a myriad of details—from speaker profiles to meticulously crafted messaging blurbs, vendor/sponsor details, goodie bags, social media calendars and all things under the sun related to the event. A Right Excel Sheet, marks the inception of my voyage in bringing extraordinary events to life.
Mapping the Purpose
The heartbeat of any event lies in its purpose. For me, events are a manifestation of what energizes and connects me at a profound level. The ideal scenario isn't just about excitement but a purpose that fuels my journey. What I wish to achieve for participants goes beyond the event itself—feeling empowered, connected, clarity of thought, feeling confident, taking home tangible value, being heard, understood, upskilled, inspired, and energized. It's a delicate balance of hand-holding and providing a bit of everything.
Clarity about the purpose and the target audience is paramount in event planning. Defining who the event is for, outlining its purpose, and identifying the audience's expectations ensures that the event delivers unparalleled value. Knowing what you don't want is as crucial as knowing what you do, keeping the event aligned with its mission.
My Role as a Host/Emcee
In my role as an event host, I've become adept at the delicate art of balancing authority and empathy. Authority is the compass that confidently guides the event, takes calculated risks, and gracefully redirects resistance back to my vision. Empathy, on the other hand, is my superpower, allowing me to decode nuanced feedback and adjust as needed in service to participants.
The mastery of this dance between empathy and authority is a lifelong pursuit, with moments when one takes precedence over the other. As the event host, I consciously navigate both realms—steering with confidence, establishing ground rules, creating a safe space, and maintaining unwavering authority, all while cultivating a warm and welcoming environment. Sometimes, I become the gatekeeper, the moderator, the facilitator, or simply a member of the audience, adapting as the event unfolds.
The Format
Events take on various shapes and sizes, from playdates to activity-based sessions, conferences to online webinars and seminars, spanning from local gatherings to those across continents. Each template contributes to crafting unique and unforgettable experiences.
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Crafting Event Content and Flow
Part 1: Welcome | Part 2: The Value | Part 3: The Ambassadors
Part 1 sets the stage, elevating the event from the start with engaging ice-breaker activities, mindfulness exercises, or opportunities for movement. Creating a dynamic and inclusive atmosphere fosters a sense of belonging.
Part 2 focuses on delivering value. It's a transaction—time, energy, and, in the case of paid events, money, in exchange for a purposeful experience. Overdelivering on content ensures a lasting impression, especially for first-time attendees. It's a journey that goes beyond the event, impacting the brand and authenticity.
Part 3, the ambassadors, marks the event's conclusion. Allocating time to confirm key learnings and express gratitude for those who become ambassadors outside the event space ensures a positive and meaningful experience for all participants.
The Importance of the Team
Yet, in this symphony of planning and purpose, there's a crucial ensemble that plays an indispensable role—the team. No amount of meticulous planning can lead to a successful event without the collaborative efforts of a dedicated team. From event coordinators and designers to tech support and on-site staff, each member contributes a unique melody to the overall harmony.
The evolution of an event, be it online or in person, hinges on the collective brilliance of individuals who bring their skills, passion, and dedication to the table. As the conductor of this orchestra, the fact that the team is the backbone, pillar, and facilitator ensuring that every detail is executed flawlessly, it is their commitment that transforms the ordinary into the extraordinary.
Some ?? Amazing Tools We Love for Online Hosting Of Events:
In this journey of orchestrating phenomenal events, these tools are the magic wands that weave together the tapestry of extraordinary experiences. Until the next diary entry, may the events continue to unfold with purpose and brilliance.