Day 57 of 1095: The Power of Networking and Key Tips to Boost Effectiveness

Today started early with my usual morning routine: a workout, meditation, treatment, and a brain rewiring process. Following that, I had a series of meetings, and a stuck pilot moved forward. In the evening, I attended an incredible conference on the 50th floor of Microsoft for startups, focusing on the secrets to successful networking (special thanks to Nofar Gottlieb and Itai Manor for the invitation and organization!).

Here's what I learned and want to share with you:

Networking is a tool that can connect us with the right people. It requires management, much like creating a CRM at the beginning of your journey. Regardless of where we are with our startup, working on networking is as crucial as personal and professional branding on relevant networks.

To achieve effective networking, it's worth remembering a few key points:

1. Know Your 'Why'

As I’ve repeated in many articles, ensure you understand your 'why' and can distill it into 2-3 relevant points for the other party. This clarity helps communicate your purpose succinctly and effectively.

2. Develop Deep Listening Skills

The ability to listen deeply, ask guiding questions, and understand how to pitch your idea to the other person is vital. I wasn’t perfect at this today, but awareness and continuous improvement are key.

3. Personal and Professional Branding

Publishing content and building authority in your field will aid you during networking and shorten processes and introductions. The secret is consistency! Are you working on personal and professional branding, and do you know your messages?

4. Identify Relevant Audiences

Similar to the process of building personas and go-to-market strategies for your startup, apply the same principles to your target audience (partners, co-founders, entrepreneurs, potential customers, design partners, etc.) before attending networking events.

5. Follow-Ups Are Crucial

Always follow up and track your interactions. Use technology to do this more efficiently.

Do you have any other ideas or things I forgot to mention?

Share them below.

That’s all for today. See you tomorrow.

Eliav.