Day 5 Tip : Amazon PPC: Auto or Manual?

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1?? ?????????? ???????? ???????? ??????????????????: Auto campaigns are a great starting point. They allow Amazon to identify effective keywords and search terms for your products. According to a study , 65% of sellers use auto campaigns to discover new keywords and to better understand customer search behavior.

2?? ???????????????? ???????????????? ????????????????: Both auto and manual campaigns benefit from negative keywords. This helps avoid irrelevant traffic and reduces wasted ad spend. By using negative keywords, sellers can improve their ad relevance and save up to 20% on ad costs.

3?? ???????????????????? ???? ????????????: Once you've identified successful keywords from your auto campaigns, move them to manual campaigns. Manual campaigns offer better control and optimization, allowing you to set specific bids and match types. This targeted approach can increase your ad’s click-through rate (CTR) by up to 30%.

4?? ?????????????? ?????? ????????????????: Continuously test and adjust your strategy based on performance data. Regular monitoring and optimization are key to maintaining and improving your campaign's efficiency. Sellers who actively manage their PPC campaigns see up to 50% higher returns on their ad spend (ROAS).

Implementing these strategies can help you strike the right balance between auto and manual campaigns, maximizing your ad performance and driving more sales.

Note : Image AI Generated