Day 5: Follow-up

As we wrap up Build a Better Trade Show Image Week for this year, I want to shine the spotlight on what happens (or should be happening) after the show closes and your booth is packed up.

Because it’s not over … you’re simply moving into the follow-up stage of your exhibit marketing strategy. So here are a few tips to keep you headed in the right direction for maximizing your leads and #YourExhibitSuccess.

3 Costly Lead Management Mistakes to Avoid

No matter whether you’re brand new to exhibit marketing or have been exhibiting at trade shows for years, there’s one area where your mistakes are costing you – big time!

Connecting with leads or prospects is the reason for exhibiting at any show, so if you’re not doing that part right, you might as well stay home.

Listen to this episode of Trade Show Insights for details (or click to read on the blog).

5 Ways to Keep Your Leads from Slipping Away

There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of that number, it seems pretty on-track with what I’ve experienced as an attendee.

And even though I understand how this happens — leads tend to get lost in the post-show shuffle — I really can’t imagine why it’s allowed to happen when there are so many things that can be done to prevent it.

So what should you be doing? Listen to this episode for tips: (Or read it on the blog here.)

6 Keys to Managing & Nurturing Leads

There are simple steps you can implement to set your leads on the path to a long-term relationship with your company – and several of them can take place earlier than you may expect.

For advice on how to create a better system, listen to this episode from the Trade Show Insights archives. (Or read it on the blog.)

The reason I established Build a Better Trade Show Image Week was to set aside time for exhibitors to focus on their marketing strategy. Hopefully these daily summaries provided you a framework to do that and have offered new insights for your upcoming shows.

Although this week is coming to a close, that doesn’t mean you should stop improving and enhancing your exhibit strategies. Make it part of your ongoing to-do list to experiment and implement techniques and tools that will maximize your results at future trade shows.

And if you’d like to explore these five topics even further, feel free to reach out to me. I’d love to help you make your next trade show your best yet!